Digital Shelf Manager, Contract
Therabody · United States
- Hybrid
- Contract
- $91,000 / year
- United States
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Digital Shelf Manager, Contract
Therabody · United States
Sam Bennett
Hiring Manager · h•••••@ats.rippling.com
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Job highlights
- Manage digital shelf presence on major retail platforms.
- Optimize product visibility, conversion, and brand consistency.
- Leverage Amazon Seller Central and other retailer portals.
- Develop content, search, and review strategies.
- Analyze performance and support international markets.
About the role
About Therabody
Our singular mission is to help people feel better naturally. We believe that when people feel better, they’re freer to do what moves them. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office.
We’re dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.
Who We’re Looking For
Therabody is seeking a results-driven Digital Shelf Manager to lead and optimize our presence across key online retail platforms, with a particular focus on Amazon, Best Buy, Target and Walmart. This role is responsible for the end-to-end digital shelf strategy, driving discoverability, conversion, and brand consistency across the retail landscape. The ideal candidate is a strategic thinker with hands-on marketplace expertise. The role requires direct experience with Amazon Seller Central and a proven track record of improving product visibility, conversion rates, and share of voice. This role will also support international markets, adapting strategies for regional platforms while ensuring global brand alignment.
Key Responsibilities
Content Health
- Partner with brand, product and creative teams to deliver high-performing PDPs, A+ content, and branded landing pages that engage and convert.
- Establish and enforce content standards across imagery, copy, specs, and enhanced content modules.
- Manage PDP content syndication across retailer platforms, ensuring accuracy, compliance and speed to market.
- Own and optimize the Amazon Brand Store: navigation flow, page design, module testing and performance insights.
- Build brand landing pages that elevate education, storytelling, and brand positioning.
- Identify and implement up-sell and cross-sell opportunities to increase conversion and order value.
- Ensure Therabody’s premium brand identity and positioning is reflected across all retail.com touchpoints.
Share of Search
- Perform keyword research (using Helium 10 and similar tools) to build high-potential keyword sets for product listings.
- Optimize product titles, bullet points, descriptions, A+ content, and backend terms to maximize visibility and conversion.
- Monitor listing health, keyword rankings, and search term reports.
Ratings & Reviews
- Define and execute the strategy for acquiring, moderating and displaying customer ratings & reviews across all retail platforms.
- Lead end-to-end review syndication and seeding programs.
- Manage relationships with third-party review platforms/service providers.
- Identify any recurring issues/product improvement opportunities and feed insights into relevant cross-functional teams.
Analytics & International Scope
- Define, track, and report on digital shelf KPIs: content health scores, conversion rates, review sentiment and share of search.
- Translate data into actionable insights.
- Lead A/B content testing to evaluate PDP performance and optimize listings.
- Support international markets by tailoring merchandising strategies, content, and syndication processes.
Operational Excellence
- Implement project management best practices and tools to ensure on time delivery.
- Oversee PIM platform management including catalog hygiene, A+ content and automated syndication.
- Identify opportunities for process automation to improve speed and scalability.
Qualifications & Experience
- 5+ years of experience in digital merchandising, eCommerce, or marketplace management.
- Strong working knowledge of Amazon Seller Central.
- Demonstrated experience owning and optimizing an Amazon Storefront.
- Experience managing PDP content, SEO/keyword strategy and ratings and reviews.
- Familiarity with retailer portals (e.g., Best Buy, Target, Walmart) and content syndication platforms (e.g., Syndigo, 1WorldSync, BazaarVoice).
- Strong analytical skills, with proficiency in Excel and experience leveraging analytics dashboards.
- Excellent project management skills and organizational skills. with the ability to juggle multiple launches and retailer requirements.
- Collaborative mindset, with experience managing cross-functional teams and external vendor relationships.
Key skills/competency
- Digital Shelf Management
- eCommerce Strategy
- Amazon Seller Central
- Content Optimization
- SEO/Keyword Strategy
- Ratings & Reviews Management
- Retailer Portals
- Analytics & Reporting
- Project Management
- Cross-functional Collaboration
Skills & topics
- Digital Shelf Manager
- eCommerce
- Marketplace Management
- Amazon Seller Central
- Content Optimization
- SEO
- Product Listings
- Retail Merchandising
- Online Retail
- Brand Management
How to get hired
- Tailor your resume: Highlight your 5+ years in digital merchandising, eCommerce, or marketplace management, emphasizing Amazon Seller Central expertise and PDP content optimization.
- Showcase marketplace skills: Quantify achievements in improving product visibility, conversion rates, and share of voice on platforms like Amazon, Best Buy, Target, and Walmart.
- Demonstrate analytical prowess: Include examples of defining, tracking, and reporting on digital shelf KPIs using Excel and analytics dashboards.
- Highlight project management: Detail your experience with PIM platforms, content syndication, and managing cross-functional teams for successful product launches.
- Prepare for interviews: Be ready to discuss your strategic approach to content health, share of search, ratings and reviews, and international market adaptation.
Technical preparation
Master Amazon Seller Central and PIM platforms.,Practice keyword research with Helium 10.,Analyze data using Excel and dashboards.,Build high-performing PDPs and A+ content.
Behavioral questions
Describe a successful content optimization project.,How do you handle cross-functional team collaboration?,Share an example of improving conversion rates.,How do you prioritize multiple retailer requirements?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What are the key responsibilities for the Digital Shelf Manager at Therabody?
- The Digital Shelf Manager at Therabody is responsible for leading and optimizing the company's presence across online retail platforms, particularly Amazon, Best Buy, Target, and Walmart. This includes end-to-end strategy for discoverability, conversion, brand consistency, content health, share of search, ratings and reviews, analytics, and operational excellence, while also supporting international markets.
- What experience is required for the Digital Shelf Manager role at Therabody?
- Therabody requires at least 5 years of experience in digital merchandising, eCommerce, or marketplace management. Essential experience includes strong working knowledge of Amazon Seller Central, owning and optimizing an Amazon Storefront, managing PDP content, SEO/keyword strategy, and ratings/reviews. Familiarity with other retailer portals and content syndication platforms is also necessary.
- How does Therabody ensure brand consistency across digital retail platforms?
- Therabody ensures brand consistency by partnering with brand, product, and creative teams to develop engaging PDPs and A+ content. They establish content standards for imagery and copy, manage content syndication, and optimize the Amazon Brand Store and landing pages to reflect Therabody's premium brand identity and positioning across all retail.com touchpoints.
- What tools are used for keyword research for this Digital Shelf Manager position?
- For this Digital Shelf Manager role, keyword research is performed using tools like Helium 10 and similar platforms. The goal is to build high-potential keyword sets to optimize product listings for maximum visibility and conversion.
- What are the salary expectations for a remote Digital Shelf Manager at Therabody?
- For a remote Digital Shelf Manager in the United States, the pay range is between $40 - $44 USD per hour. For the United Kingdom, the range is between 20 - 24 GBP per hour.
- How does Therabody handle international markets for its digital shelf management?
- Therabody supports international markets by tailoring merchandising strategies, content, and syndication processes for regional platforms. The Digital Shelf Manager role ensures global brand alignment while adapting strategies for specific regional marketplaces.
- What is Therabody's mission and how does it relate to this role?