Manager-Regional Brand Marketing (6E)
TDS Telecommunications LLC · United States
- Hybrid
- Full-time
- $161,900 / year
- United States
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Subject: Interested in the Manager-Regional Brand Marketing (6E) role at TDS Telecommunications LLC
Hi Jordan — I came across the Manager-Regional Brand Marketing (6E) opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and TDS Telecommunications LLC stood out because…
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Job highlights
- Lead regional brand marketing strategy and budgets.
- Collaborate with sales and marketing teams.
- Activate national strategies locally.
- Communicate plans and performance to leadership.
- Analyze market insights for optimization.
About the role
Regional Brand Marketing Manager
At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact?
About the Role
The Regional Brand Marketing Manager is responsible for developing and executing brand marketing strategies and managing budgets across the assigned region. This role partners closely with internal teams to translate national initiatives into impactful regional and local plans. The Regional Brand Marketing Manager serves as the primary liaison for regional sales leadership and marketing partners, provides critical insights on local activation opportunities, communicates marketing plans and performance to leadership, and ensures successful execution of scalable and impactful programs.
The position must reside in a Wisconsin based TDS market.
Responsibilities
- Develop and Lead Regional Brand Marketing Strategy: Create and manage comprehensive regional brand marketing strategies and budgets aligned with national priorities. Translate high-level initiatives into actionable, locally relevant plans that drive impact across diverse markets.
- Cross-Functional Collaboration and Coordination: Serve as the central liaison between regional sales leadership, marketing peers, and agency partners. Facilitate seamless communication, ensure alignment, and guide cross-functional teams in adapting national programs for effective regional execution.
- Regional Program Activation and Optimization: Partner with internal teams, specifically with sales and marketing teams to activate national strategies at the regional level, leveraging local insights to identify opportunities, and assess agency-led events and programs. Provide feedback to optimize performance and improve market results.
- Communicate Results and Provide Strategic Insights: Communicate regional marketing plans, execution progress, and outcome to leadership and stakeholders. Serve as the “local lens” by delivering insights that support continuous improvement, alignment, and enhanced regional performance.
Qualifications
Required Qualifications
- Bachelor’s degree (or higher) -OR- 4+ years professional work experience.
- 5+ years of brand marketing or sales experience.
- 3+ years in a supervisory role or equivalent leadership experience.
- Must possess and maintain a valid driver’s license.
Other Qualifications
- Experience in telecommunications.
- Strong competencies in brand development, innovation, and project management.
- Experience with a wide range of marketing communications, planning and execution.
- Strong people management skills, including remote team oversight.
- Excellent verbal, written, and presentation skills with the ability to influence senior leadership.
- Knowledge of budgeting, financial analysis, and quantitative decision-making.
- Located within a strategic market in assigned region.
- Ability to travel up to 35%.
Do you meet the Required Qualifications but are unsure if your experience aligns with the Other Qualifications? We encourage you to apply! Research shows that many candidates hesitate to apply unless they meet 100% of the qualifications, even when they possess the skills and experience needed to succeed in the role. Experience and skills come in many forms, and they may not always match exactly what’s listed on paper, but they can still lead to success. If you meet the Required Qualifications and believe you have the potential to thrive in this role, we encourage you to apply today!
Benefits
We believe in taking care of our team, which is why we offer comprehensive benefits to support your health, financial well-being, and overall happiness. Join us and experience a work environment where your well-being is a top priority!
Associates scheduled to work 20 or more hours per week have access to:
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
Associates working 30 or more hours per week additionally have access to:
- Short-Term & Long-Term Disability
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
In addition to these benefits, all associates will have the opportunity to participate in our Associate Resource Groups, which are designed to encourage community and facilitate professional development. To learn more, click here.
Who is TDS Telecom?
TDS Telecom provides high-speed internet, TV entertainment, and phone services to a diverse range of communities, including small to mid-sized urban, suburban, and rural areas across the U.S. With over 50 years of experience, TDS is committed to building and expanding fiber optic networks that bring cutting-edge connectivity to neighborhoods nationwide. Serving over 1 million connections, our mission is to create a better world by delivering innovative communication solutions that enhance the way people live, work, and connect. Visit tdstelecom.com to learn more!
At TDS, we are committed to Equal Employment Opportunity (EEO) and value the difference of backgrounds, experiences and perspectives in our workforce. We consider all qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by law.
Pay Transparency
The listed pay range reflects the minimum and maximum base salary. Actual offers will be based on factors such as skills, qualifications, experience, location, and role-specific competencies. Some positions may also offer additional compensation, such as bonuses or equity awards.
Pay Range (Hr./Yr.)
$99,600.00/Yr. - $161,900.00/Yr.
Key skills/competency
- Brand Marketing
- Regional Marketing
- Marketing Strategy
- Budget Management
- Cross-Functional Collaboration
- Program Activation
- Performance Communication
- Strategic Insights
- Sales Leadership Liaison
- Telecommunications Marketing
Skills & topics
- Regional Brand Marketing Manager
- Brand Marketing
- Marketing Strategy
- Sales
- Budget Management
- Cross-Functional Collaboration
- Program Management
- Telecommunications
- Leadership
- Wisconsin Jobs
How to get hired
- Tailor your resume: Highlight your brand marketing, sales, and leadership experience. Quantify achievements where possible, especially in budget management and strategy execution.
- Showcase relevant experience: Emphasize your background in marketing communications, project management, and any telecommunications industry experience.
- Prepare for interviews: Be ready to discuss your approach to regional strategy development, cross-functional collaboration, and how you've used data to drive marketing optimization.
- Express your impact: Clearly articulate how your contributions have strengthened communities and driven meaningful connections through marketing initiatives.
Technical preparation
Behavioral questions
Frequently asked questions
- What are the key responsibilities for a Regional Brand Marketing Manager at TDS Telecom?
- The Regional Brand Marketing Manager at TDS Telecom is responsible for developing and executing regional brand marketing strategies, managing budgets, acting as a liaison between sales and marketing, activating national programs locally, and communicating performance and insights to leadership. This role requires a strong understanding of local market dynamics and the ability to translate national initiatives into impactful regional plans.
- What qualifications are required for the Regional Brand Marketing Manager position at TDS Telecom?
- Required qualifications include a Bachelor's degree or 4+ years of professional work experience, 5+ years of brand marketing or sales experience, and 3+ years of supervisory or leadership experience. A valid driver's license is also required. While not strictly required, experience in telecommunications and with remote team oversight is highly valued.
- How does TDS Telecom support its employees' well-being and professional development?
- TDS Telecom offers comprehensive benefits including medical, dental, and vision coverage, life insurance, a 401(k) plan, generous paid time off, and paid parental leave. Employees also have access to Employee Assistance and Wellness Programs, Associate Resource Groups for community and professional development, and opportunities for education assistance and paid volunteer time for those working 30+ hours per week.
- What is the salary range for the Regional Brand Marketing Manager role at TDS Telecom?
- The stated pay range for this position is $99,600.00 to $161,900.00 annually. Actual offers will depend on factors such as skills, qualifications, experience, and location.
- Can candidates with experience beyond the 'Other Qualifications' for the Regional Brand Marketing Manager role at TDS Telecom still apply?
- Yes, absolutely. TDS Telecom strongly encourages candidates who meet the Required Qualifications but may not meet all 'Other Qualifications' to apply. They emphasize that experience comes in many forms and encourage individuals who believe they have the potential to succeed in the role to submit their application.
- Is there an opportunity to work remotely as a Regional Brand Marketing Manager at TDS Telecom?
- While the role involves managing regional strategies and requires travel up to 35%, the job description specifies that the position must reside in a Wisconsin-based TDS market. It also mentions experience with remote team oversight as a valuable asset, suggesting a hybrid or flexible work environment might be possible within the specified location.
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