What specific experience does Shake Shack look for in a Senior Product Manager for In-Store Digital Experience?

Shake Shack seeks a Senior Product Manager with 5-8+ years of experience in QSR, hospitality, consumer, retail, or in-store digital products. Key requirements include experience with products connecting front-end and backend systems, a proven ability to drive measurable business outcomes (conversion, AOV, revenue, retention), a strong understanding of experimentation and growth levers, and comfort working with engineering teams.

What are the main responsibilities of the Senior Product Manager role at Shake Shack?

The Senior Product Manager will own the kiosk as a business-driving product, defining its roadmap as a core revenue channel. Responsibilities include identifying and prioritizing opportunities to improve conversion, AOV, and throughput, leading end-to-end product development from discovery to launch, partnering with cross-functional teams like Tech Services and Engineering, and driving agile execution to enhance the guest experience.

How does Shake Shack foster growth and development for its employees?

Shake Shack emphasizes a positive work environment with endless learning opportunities, hands-on mentorship, training, and growth potential. They offer access to employee assistance programs, and various benefits like medical, dental, vision insurance, a 401k plan with company match, and paid time off, all contributing to employee development and well-being.

What is the salary range for the Senior Product Manager position at Shake Shack?

The stated pay range for this Senior Product Manager position at Shake Shack is $142,100.00 to $190,350.00 annually. Actual compensation may vary based on experience and other factors.

How important is an understanding of the QSR or hospitality industry for this role?

An understanding of the QSR or hospitality industry is highly valued for this Senior Product Manager role, as the position specifically involves optimizing in-store digital experiences within restaurant environments. Experience in these sectors helps in understanding operational constraints, guest needs, and the unique dynamics of fast-paced service.

What does Shake Shack mean by 'Stand For Something Good'?

'Stand For Something Good' is Shake Shack's core mission, reflecting their commitment to doing the right thing in all aspects of their business. This includes prioritizing their people, communities, and offering high-quality food with excellent hospitality, creating a positive and impactful work environment.

Senior Product Manager, In-Store Digital Experience

Shake Shack · New York, NY

On site
Full-time
$170,000 / year
New York, NY

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Senior Product Manager, In-Store Digital Experience

Shake Shack · New York, NY

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Taylor Morgan

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Hi Taylor — I came across the Senior Product Manager, In-Store Digital Experience opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Shake Shack stood out because…

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Job highlights

Lead kiosk product as a core revenue channel.
Define and execute product roadmap for digital in-store.
Drive conversion, AOV, and throughput via experiments.
Partner with Tech Services and Engineering for solutions.
Enhance guest experience with digital innovation.

About the role

About Shake Shack

Our secret to leading the way in hospitality? We put our people first! At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.

About the Role

We’re looking for a Senior Product Manager to own kiosk as a business-driving product, not just a feature set. This role is responsible for defining the product roadmap for kiosk as a core revenue channel, and for shaping how it operates within a broader ecosystem across App, Web, POS, payments, and backend systems. You will identify, size, and prioritize opportunities to drive conversion, AOV, and throughput, while ensuring the experience performs reliably in high-volume restaurant environments.
Kiosk is one of the most important growth surfaces at Shake Shack. It’s where digital meets the physical experience; impacting conversion, average order value, speed of service, and overall Shack performance in real time.
You’ll lead end-to-end product development from discovery through launch and iteration; balancing rapid experimentation with system stability and release quality. You’ll also play a key role in advancing in-Shack digital innovation, identifying and delivering new ways to enhance the guest experience through kiosk and adjacent technologies.
Success in this role means delivering measurable impact on revenue, margin, and operational performance, while building scalable, intuitive, and resilient experiences across locations.

What You’ll Do

Own and drive core business metrics including conversion rate, average order value, attach rate, order completion time, and in-Shack throughput
Define and execute a continuous test-and-learn roadmap, running structured experiments to improve funnel performance, merchandising effectiveness, and guest consideration
Partner with Analytics to size opportunities, build business cases, and establish clear success metrics; use data to inform prioritization and measure impact
Lead end-to-end product development from discovery through launch and iteration, ensuring strong product definition, clear requirements, and high-quality, reliable releases across locations
Lead a dedicated cross-functional pod, partnering closely with Tech Services and Engineering to deliver solutions across POS, payments, menu systems, and backend services; own prioritization and maintain a well-defined, continuously groomed backlog to ensure the team is focused on the highest-impact work
Drive Agile execution across sprint planning, standups, and release readiness, ensuring high-quality, reliable delivery while balancing system performance and scalability with a fast, intuitive, and seamless guest experience
Partner closely with Tech Services and Engineering to deliver solutions that integrate with POS, payments, menu systems, and backend services, balancing guest experience with system performance, scalability, and reliability
Work cross-functionally with Operations to ensure kiosk experiences support real restaurant environments, including speed of service, order accuracy, kitchen flow, and staffing constraints
Own digital merchandising across kiosk, including how menu items, add-ons, bundles, and promotions are surfaced, sequenced, and personalized to drive AOV and conversion
Continuously optimize upsell and cross-sell strategies using behavioral insights, daypart trends, and contextual signals to simplify decision-making and increase basket size
Identify, test, and scale new in-Shack digital innovations (e.g., personalization, dynamic menus, loyalty integrations, emerging ordering experiences) that enhance the guest experience and unlock incremental revenue

What You Bring

5–8+ years of product management experience in QSR, hospitality, consumer, retail, or in-store digital products
Experience working on products that connect front-end experiences with backend systems
Proven ability to drive measurable business outcomes (conversion, AOV, revenue, or retention)
Strong understanding of experimentation, funnel optimization, and growth levers
Comfort navigating technical systems and working closely with engineering teams
Strong communication and stakeholder alignment skills

Nice to Have

Background in payments, ordering systems, or commerce platforms
Experience with digital merchandising or personalization

Benefits At Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending and Dependent Care Accounts*
Development and Growth Opportunities*Eligibility criteria applies

Pay Range

$142,100.00 - $190,350.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Key skills/competency

Senior Product Manager
Kiosk Product Development
In-Store Digital Experience
Hospitality Technology
QSR Digital Products
Conversion Rate Optimization
Average Order Value (AOV)
Product Roadmap Definition
Agile Product Development
Cross-functional Team Leadership

Skills & topics

Senior Product Manager
Product Management
In-Store Digital Experience
QSR
Hospitality
Consumer Technology
Retail Technology
Product Roadmap
Agile
Experimentation
Growth
AOV
Conversion Rate
POS Systems
Payments

How to get hired

Customize your resume: Highlight 5-8+ years in QSR/hospitality/retail product management, focusing on in-store digital products and measurable business outcomes.
Tailor your application: Emphasize experience with front-end/backend systems, experimentation, and working with engineering teams to showcase your fit for this Senior Product Manager role.
Prepare for interviews: Be ready to discuss how you'd drive conversion, AOV, and throughput, and demonstrate your understanding of agile execution and stakeholder alignment.
Research Shake Shack: Understand their mission to "Stand For Something Good" and how this role contributes to enhancing the guest experience through in-store digital innovation.

Technical preparation

Familiarize with QSR/hospitality POS systems.,Study A/B testing and funnel optimization principles.,Understand API integrations and backend systems.,Review common e-commerce and ordering platforms.

Behavioral questions

Describe a time you drove business outcomes.,How do you prioritize product features?,Explain your experience with cross-functional teams.,How do you balance experimentation with stability?

Prefer to apply the usual way?

Not recommended alone — most applicants never hear back. Email the hiring manager first.

View original posting ↗

Frequently asked questions

What specific experience does Shake Shack look for in a Senior Product Manager for In-Store Digital Experience?: Shake Shack seeks a Senior Product Manager with 5-8+ years of experience in QSR, hospitality, consumer, retail, or in-store digital products. Key requirements include experience with products connecting front-end and backend systems, a proven ability to drive measurable business outcomes (conversion, AOV, revenue, retention), a strong understanding of experimentation and growth levers, and comfort working with engineering teams.
What are the main responsibilities of the Senior Product Manager role at Shake Shack?: The Senior Product Manager will own the kiosk as a business-driving product, defining its roadmap as a core revenue channel. Responsibilities include identifying and prioritizing opportunities to improve conversion, AOV, and throughput, leading end-to-end product development from discovery to launch, partnering with cross-functional teams like Tech Services and Engineering, and driving agile execution to enhance the guest experience.
How does Shake Shack foster growth and development for its employees?: Shake Shack emphasizes a positive work environment with endless learning opportunities, hands-on mentorship, training, and growth potential. They offer access to employee assistance programs, and various benefits like medical, dental, vision insurance, a 401k plan with company match, and paid time off, all contributing to employee development and well-being.
What is the salary range for the Senior Product Manager position at Shake Shack?: The stated pay range for this Senior Product Manager position at Shake Shack is $142,100.00 to $190,350.00 annually. Actual compensation may vary based on experience and other factors.
How important is an understanding of the QSR or hospitality industry for this role?: An understanding of the QSR or hospitality industry is highly valued for this Senior Product Manager role, as the position specifically involves optimizing in-store digital experiences within restaurant environments. Experience in these sectors helps in understanding operational constraints, guest needs, and the unique dynamics of fast-paced service.
What does Shake Shack mean by 'Stand For Something Good'?: 'Stand For Something Good' is Shake Shack's core mission, reflecting their commitment to doing the right thing in all aspects of their business. This includes prioritizing their people, communities, and offering high-quality food with excellent hospitality, creating a positive and impactful work environment.