Product Marketing Manager II (9-12 Humanities)

About Savvas Learning Company

Savvas Learning Company is a global education company that produces award-winning learning solutions that empower educators and engage students with the highest quality content. Recognized as an industry leader, we serve millions of K-12 learners with innovative, student-centered educational programs that turn today’s classrooms into active learning environments. By embracing technology, personalized learning, and immersive experiences delivered across multiple platforms, we design our learning solutions to be more accessible and relevant to each student. Our award-winning, high-quality instructional materials span every grade level and discipline, from evidence-based, standards-aligned core curricula and supplemental and intervention programs to state-of-the-art assessment tools and the industry’s most innovative portfolio of college and career readiness solutions - all designed to meet the needs of every learner.

About the Role

Savvas Learning Company is seeking a curious and motivated Product Marketing Manager to join our market-leading 9-12 Humanities team. Reporting to the Humanities Product Marketing Director, the Product Marketing Manager is responsible for the marketing plan and execution of Savvas Learning Company’s Secondary Social Studies programs. This includes Go-to-Market plans for new programs as well as annual strategic marketing plans for existing front-list programs.

Key Responsibilities

• Create strategic sales support tools, including product presentations and training, in a fast and accurate manner.
• Develop customer-facing product information, including web pages, catalog descriptions, and product brochures in a manner that optimizes product strengths and competitive advantages.
• Utilize customer data to create strategic and account-based campaign plans and execute with the Integrated Marketing Services team.
• Instill the voice of the customer and competitive information into internal product planning and design.
• Train sales and services teams on new products, product updates, competition, market, messaging and positioning.
• Partner with the RFP team to complete competitive and accurate product proposals.
• Plan and participate and be a key stakeholder in national Humanities events.
• Create high-value content for each stage of the customer journey.
• Manage a calendar scheduling the creation of each piece of content and the planned release of each piece of content.
• Lead customer advisory boards and support market research by creating content, etc.
• As a key member of the Humanities Business Unit, this role contributes to the overall strategy and direction of the business unit.

Primary Responsibilities Breakdown

• Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans. Facilitate the development and maintenance of the product lines by serving as the liaison between the customer, sales force, and product development teams. – 30%
• Develop and execute product sampling strategy. – 20%
• Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines. – 20%
• Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies. – 20%
• Participate in tradeshow and events planning to optimize product messaging at such events. – 10%

Requirements

• Bachelor’s degree required.
• MBA or Master’s degree in Marketing preferred.
• 5+ years of experience in designing and implementing marketing plans required.
• High degree of computer literacy required.
• Experience with and understanding of web-based technologies.
• Experience in online marketing techniques required, including email, social media, and product demos.
• Experience in educational publishing preferred.
• Humanities curriculum knowledge preferred.

Additional Skills, Qualifications, Experience

• Pro-active professional who displays good judgment.
• Curious and motivated to learn.
• Strong written and verbal communication skills.
• Strong interpersonal skills.
• Good time management and organizational skills.
• Ability to manage multiple projects simultaneously.
• Proven ability to work in a fast-paced, deadline-driven, collaborative climate.
• Ability to interact successfully with customers, sales team, product development team, and product management team.
• Ability to identify client needs.
• Ability to work independently with confidence.

About Savvas

We are proud to be recognized as a Top Workplace. Our employees are our most valuable asset, and we are committed to creating a work environment that promotes their growth, well-being, and success. We develop learning solutions that empower educators and improve student outcomes thanks to our team's passion, creativity, and dedication.

Total Rewards

At Savvas, compensation is only one part of our total rewards package. We invest in our employees with a rewards package that combines compensation, exceptional benefits and wellness programs in addition to opportunities for professional growth. This role may also be eligible for bonus or incentive compensation. The posted hiring range reflects our good faith estimate at the time of posting and remains subject to modification. Compensation is determined by factors such as but not limited to skills, experience, budget, and internal equity. Hiring Range: $103,000 - $130,000

Benefits

Starting on Day One we are committed to the health, well-being, and development of our employees. As a Savvas employee, you are eligible to participate in benefits that put you first. Our benefits include a wide range of offerings including but not limited to the following:

• Medical
• Dental
• Vision
• Time to Recharge: Vacation time and 10 paid holidays.
• Time to Recover: Sick time and leave programs.
• Financial Wellness: Employees can start securing their financial future without any delay with a 401(k) match and immediate vesting.
• Wellness Programs: We recognize the importance of emotional and mental well-being, both in our work environment and in our personal lives. We are committed to providing resources and support to promote overall well-being and a healthy work-life balance.
• Extra Perks: Discounted gym memberships, pet insurance, tuition reimbursement, commuter benefits, volunteer opportunities, and much more!

Savvas benefits are subject to eligibility requirements and other terms.

EEO Statement

Savvas Learning Company is an Equal Opportunity Employer. Savvas complies with all applicable federal, state, and local laws regarding recruitment and hiring. Savvas prohibits discrimination against individuals based on race, color, religion, national origin, sex, age, disability, and other protected group status. We strive to create a fair and inclusive workplace where everyone feels valued and respected. Learn more about your EEO rights as an applicant.

Savvas Learning Company is an affirmative action employer and participates in E-Verify. Know Your Rights.

Notice to California Applicants: Information collected and processed as part of your Savvas Careers profile, and any job applications you choose to submit is subject to Savvas' California Applicant Privacy Notice.

Key skills/competency

• Product Marketing
• Marketing Plans
• Sales Support
• Customer Data
• Content Creation
• Market Research
• Product Launch
• Competitive Analysis
• Educational Publishing
• Humanities Curriculum