Art Director
Roblox · San Mateo, CA
- On site
- Full-time
- $146,000 / year
- San Mateo, CA
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Subject: Interested in the Art Director role at Roblox
Hi Sam — I came across the Art Director opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Roblox stood out because…
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Job highlights
- Lead social media visual direction for Roblox.
- Create platform-native content for Instagram, TikTok, YouTube.
- Collaborate with designers, editors, marketers.
- Translate brand campaigns into social narratives.
- Maintain high craft in fast-paced environment.
About the role
Art Director, Plus Brand Creative
Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
About the Role
Roblox is looking for a conceptually driven Art Director to join our Plus Brand Creative team and help shape how the brand shows up across social platforms. In this role, you’ll lead the visual direction of social-first storytelling that celebrates our platform, community, and creators.
You’ll concept and craft work designed specifically for platforms like Instagram, TikTok, YouTube, and emerging social channels—creating content that captures the culture of Roblox and the creativity of millions who play, create, and connect every day. Whether highlighting new experiences, celebrating creator stories, or translating brand moments into engaging social narratives, you’ll combine strong conceptual thinking with sharp visual instincts and deep platform awareness.
This hands-on role requires a passion for internet culture, a strong sense of pacing and storytelling, and the ability to move quickly while maintaining a high bar for craft.
You Will
- Lead concept-driven art direction for Roblox’s social channels, creating content designed for in-feed discovery and engagement.
- Concept and develop platform-native ideas across formats including short-form video, motion-driven graphics, carousels, memes, and community-driven content.
- Collaborate closely with motion designers, editors, copywriters, and marketers to bring social-first storytelling to life.
- Translate brand campaigns, launches, and cultural moments into compelling social content that resonates with the Roblox community.
- Help define and evolve the visual language of Roblox across social platforms while maintaining brand consistency.
- Partner with cross-functional teams to ensure social content aligns with broader marketing and brand objectives.
- Maintain a high standard of craft across fast-moving, high-volume creative output.
- Stay deeply connected to platform trends, creator culture, and emerging formats to keep Roblox’s social presence fresh and culturally relevant.
- Present ideas clearly and confidently to internal teams and stakeholders.
You Have
- 4+ years of experience in art direction or visual design, ideally focused on social, digital, or platform-native content.
- A portfolio demonstrating strong conceptual thinking and visual storytelling, with examples of social-first creative and short-form content.
- A strong understanding of composition, typography, color, and design systems applied to fast-moving digital environments.
- Experience collaborating with motion designers, editors, and cross-functional partners to produce engaging social content.
- Deep familiarity with social platforms, trends, and audience behaviors across channels like Instagram, TikTok, and YouTube.
- Ability to balance speed and craft while working in a high-volume creative environment.
- Strong communication and presentation skills, with the ability to clearly articulate and advocate for creative ideas.
- A collaborative mindset and comfort working across teams to bring ideas to life.
- A passion for Roblox, the Roblox creator community, and gaming culture.
Compensation & Benefits
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Annual Salary Range: $116,470—$146,720 USD
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Equal Opportunity
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.
Key skills/competency
- Art Direction
- Visual Design
- Social Media Content
- Digital Marketing
- Brand Consistency
- Storytelling
- Conceptual Thinking
- Platform Awareness
- Motion Graphics
- Creative Strategy
Skills & topics
- Art Director
- Visual Design
- Social Media
- Digital Content
- Brand Creative
- Storytelling
- Conceptual Art
- Roblox
- Gaming
- Marketing
How to get hired
- Tailor your resume: Highlight social, digital, platform-native content experience. Emphasize art direction and visual storytelling skills.
- Showcase your portfolio: Include strong examples of social-first creative, short-form video, and conceptual thinking relevant to internet culture and gaming.
- Understand the platforms: Demonstrate deep familiarity with Instagram, TikTok, YouTube trends and audience behaviors.
- Prepare for interviews: Articulate your creative ideas clearly, discuss your collaborative approach, and express passion for Roblox and gaming culture.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Art Director role at Roblox?
- The Art Director role at Roblox focuses on leading the visual direction of social-first storytelling across platforms like Instagram, TikTok, and YouTube, aiming to capture the culture of Roblox and its community.
- What kind of content will an Art Director create for Roblox?
- An Art Director will concept and create platform-native content including short-form video, motion-driven graphics, carousels, memes, and community-driven content designed for social media engagement.
- What experience is required for the Art Director position at Roblox?
- The role requires 4+ years of experience in art direction or visual design, with a strong portfolio showcasing conceptual thinking, visual storytelling, social-first creative, and familiarity with social platforms.
- How important is understanding internet culture for this Art Director role?
- A passion for internet culture, strong pacing and storytelling skills, and the ability to move quickly while maintaining a high bar for craft are essential for this hands-on role at Roblox.
- What is the salary range for the Art Director position at Roblox?
- The annual salary range for the Art Director position at Roblox's San Mateo headquarters is $116,470—$146,720 USD, with actual pay dependent on various job-related factors.
- Does Roblox sponsor H-1B visas for this Art Director role?
- For US-based roles, Roblox may not be able to employ candidates with certain U.S. visa categories or support future H-1B sponsorship at this time.
- What is the work arrangement for the Art Director role at Roblox?
- Roles based at the San Mateo headquarters are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday.
- How does Roblox approach diversity and inclusion for this Art Director job?
- Roblox provides equal employment opportunities and prohibits discrimination, offering reasonable accommodations to candidates with qualifying disabilities or religious beliefs throughout the recruiting process.