Email Lifecycle Specialist
RevolutionParts · United States
- Hybrid
- Full-time
- $75,000 / year
- United States
✓ Hiring manager found for this role
Email the hiring manager to get a response.
Get their verified email + an intro that's ready to send.
Email Lifecycle Specialist
RevolutionParts · United States
Taylor Morgan
Hiring Manager · h•••••@jobs.gem.com
✍️ Your intro emailReady to send
Subject: Interested in the Email Lifecycle Specialist role at RevolutionParts
Hi Taylor — I came across the Email Lifecycle Specialist opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and RevolutionParts stood out because…
🔒 Unlock to read & send
✎ Personalized to your résumé after sign-up.
$1 once
Just this hiring manager
Best value
$9/mo
Unlimited — any job, anywhere
- ✓ Verified email of the hiring manager
- ✓ Intro email personalized to your résumé
- ✓ $9/mo = unlimited — any job link
Secure checkout · cancel anytime
View the original posting ↗
Not recommended alone — most applicants never hear back.
Job highlights
- Build Marketo automated programs and email campaigns.
- Manage Marketo-Salesforce data synchronization.
- Execute meticulous QA and testing for accuracy.
- Report on email performance and suggest improvements.
- Utilize AI tools to enhance marketing efforts.
About the role
About RevolutionParts
RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.The Role
RevolutionParts is seeking a technical, execution-focused Email Lifecycle Specialist to serve as our dedicated Marketo power user. This is a "builder" role—the strategy, messaging, and journey mapping will be provided by our growth and brand teams. Your mission is to take those blueprints and turn them into high-performing, error-free automated programs within Marketo. You’ll be hands-on in tools like Marketo and Salesforce and will be our go-to expert for ensuring our marketing technology and campaigns run like a well-oiled machine.Responsibilities
Marketing Automation (90%)
- Technical Campaign Build: Translate marketing briefs into functional Marketo programs, including nurture streams, batch sends, and event-triggered workflows.
- Marketo Asset Management: Build and update email assets and forms using existing templates.
- Workflow Logic: Set up complex "Smart Campaigns," filters, and triggers to ensure the right audience is targeted based on predefined criteria.
- Data Guarding: Ensure lead data is flowing correctly through the Marketo-Salesforce sync and that all hidden fields and tracking parameters are firing.
- QA & Testing: Perform rigorous pre-flight testing, including link checks, rendering tests (Litmus/Email on Acid), and token verification to ensure 100% accuracy.
- Deployment: Manage the global marketing calendar and execute sends according to strict deadlines.
- Basic Maintenance: Monitor system health, manage list imports, and handle routine database cleanup tasks.
Reporting & Analytics (10%)
- Email Reporting: Build complex email reports based on the data in Marketo and present these reports with recommendations for immediate action to improve email delivery and performance.
Requirements
- Marketo Certification (Required): You must be a Marketo Engage Business Practitioner or greater. This role requires deep familiarity with the platform's back-end mechanics.
- Operational Expertise: Proven experience building programs from scratch within Marketo (nurture, webinar, gated content, etc.).
- CRM Literacy: Comfortable navigating the sync between Marketo and Salesforce (or similar CRMs) to troubleshoot lead flow issues.
- HTML/CSS Basics: Ability to jump into the code to fix layout shifts, adjust padding, or swap out image URLs within templates.
- Precision Execution: A "measure twice, cut once" mentality. You thrive in a role where accuracy is the primary KPI.
AI Fluency & Modern Tooling
At RevolutionParts, we expect team members to actively use modern tools — including AI-powered systems — to improve decision-making, productivity, and quality of work. This Includes- Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
- Exercising strong judgment around data privacy, accuracy, and ethical use
- Continuously learning and adapting as AI capabilities evolve
Key Skills/Competency
- Marketo Automation
- Email Campaign Building
- CRM Integration (Salesforce)
- HTML/CSS for Emails
- Data Analysis & Reporting
- Marketing Technology
- Workflow Automation
- QA Testing
- AI Tools in Marketing
- Automotive eCommerce
Skills & topics
- Email Marketing
- Marketo
- Marketing Automation
- Lifecycle Marketing
- eCommerce
- Automotive
- Salesforce
- Campaign Management
- Lead Nurturing
- Email Specialist
How to get hired
- Tailor your resume: Highlight Marketo certification and campaign-building experience.
- Showcase AI proficiency: Provide examples of using AI in prior marketing roles.
- Emphasize precision: Demonstrate a "measure twice, cut once" approach.
- Craft a compelling cover letter: Detail accomplishments and growth potential with RevolutionParts.
- Apply confidently: Don't hesitate if you don't meet 100% of requirements.
Technical preparation
Master Marketo program building and automation.,Practice Marketo-Salesforce data synchronization.,Build and test email assets with HTML/CSS.,Prepare AI tool use case examples.
Behavioral questions
Describe a time you ensured campaign accuracy.,How do you handle complex workflow logic?,Share an example of improving email performance.,How do you adapt to evolving AI tools?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the primary responsibility of an Email Lifecycle Specialist at RevolutionParts?
- The primary responsibility of an Email Lifecycle Specialist at RevolutionParts is to be a dedicated Marketo power user, technically building and executing automated marketing programs and email campaigns provided by the growth and brand teams. This involves translating marketing briefs into functional Marketo programs, managing assets, setting up workflow logic, ensuring data integrity, and performing rigorous testing.
- What are the essential technical skills required for the Email Lifecycle Specialist role?
- Essential technical skills include Marketo certification (Business Practitioner or greater), proven experience building Marketo programs (nurture, webinar, gated content), CRM literacy (especially Marketo-Salesforce sync), basic HTML/CSS for email template adjustments, and meticulous QA/testing capabilities. Familiarity with AI tools for marketing is also expected.
- What is the expected Marketo certification level for this role?
- The role requires a Marketo Engage Business Practitioner certification or a higher level. Deep familiarity with the platform's back-end mechanics is crucial for this position.
- How does RevolutionParts encourage diversity in its hiring for the Email Lifecycle Specialist position?
- RevolutionParts actively encourages diversity and inclusion. They recognize that many candidates, particularly from underrepresented groups, may not apply if they don't meet every single qualification. They encourage all interested candidates to apply, even if they don't meet 100% of the requirements, and to highlight their accomplishments to show growth potential.
- What is the compensation range for the Email Lifecycle Specialist role at RevolutionParts?
- The base pay range for the Email Lifecycle Specialist role at RevolutionParts is $70,000 to $80,000 per year.
- What kind of benefits does RevolutionParts offer its full-time employees?
- RevolutionParts offers a comprehensive employment package for full-time employees, including competitive compensation, career development opportunities, benefits, 401K match, parental leave, and many other valuable perks.
- How important is AI tool usage for the Email Lifecycle Specialist position?
- AI tool usage is highly important. RevolutionParts expects team members to actively use modern tools, including AI-powered systems, to improve decision-making, productivity, and work quality. Proven examples of using AI to improve outcomes in prior roles are expected.