Growth Product Manager
RealPage, Inc. · Dallas County, TX
- Hybrid
- Full-time
- $161,000 / year
- Dallas County, TX
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Growth Product Manager
RealPage, Inc. · Dallas County, TX
Sam Bennett
Hiring Manager · h•••••@careers-realpagepms.icims.com
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Subject: Interested in the Growth Product Manager role at RealPage, Inc.
Hi Sam — I came across the Growth Product Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and RealPage, Inc. stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Shape marketing services into a distinct product.
- Innovate CMS and storefront for lease conversion.
- Own GEO/AEO narrative and product roadmap.
- Serve as PO for scrum teams.
- Bridge product, engineering, and sales.
About the role
Growth Product Manager
RealPage is seeking a Growth Product Manager to enhance our Marketing Suite. This role involves transforming existing marketing services into a distinct product, with significant ownership over GEO, paid search, and CMS/storefront offerings for multifamily housing operators. You will play a key part in shaping our approach to AI and evolving search behaviors in the multifamily housing market.
Responsibilities
- Productize Marketing Services: Convert GEO/AEO, paid search, and reputation management from service deliverables into structured, scalable product offerings with clear tiers, outcomes, and repeatable delivery.
- Drive CMS and Storefront Innovation: Identify and prioritize high-impact improvements for CMS and ILS/storefront products, focusing on operator needs for prospect conversion.
- Own the GEO/AEO Narrative: Develop and refine the answer engine optimization story by synthesizing market signals, client needs, and our unique approach as search behavior evolves.
- Own Product Vision and Roadmap: Create and maintain the strategy and roadmap for your product area, breaking down requirements into epics, features, stories, and acceptance criteria.
- Serve as PO for Scrum Teams: Oversee backlog creation and refinement, coordinate across work streams, and identify cross-product dependencies proactively.
- Bridge Product and Services: Partner closely with engineering, CS, and sales to align product development with sales and delivery.
- Inform Revenue Strategy: Identify near-term growth opportunities like migrations, upsells, and new packaging, and help the business capture them with data and a clear point of view.
- Stay Close to Customers: Lead discovery conversations, user groups, and client-facing demos, with market sensing as a core part of the job.
Qualifications
- 5–8 years of growth product management experience, with demonstrated success in martech, SaaS, or digital marketing products/services.
- Experience productizing services: translating delivery-based work into structured, repeatable, packageable product lines.
- Working knowledge of SEO, paid search, CMS platforms, or digital storefront/ILS products.
- Comfort with ambiguity and a drive to organize and build.
- Strong communicator skilled in engaging with both technical and executive audiences.
- Bachelor’s degree required.
Nice to Have
- Multifamily housing or real estate industry experience.
- Familiarity with GEO/AEO and AI-driven search behavior.
How You Work
- Business minded, strategy focused
- Customer focused, market sensing
- Collaborative, relationship builder
- Strategic problem solver
- Visionary, leads with influence
- Commercially and financially accountable
- Strong communicator, transparent
- Tenacious, proactive, courageous
Salary And Benefits
RealPage offers a competitive salary and a comprehensive benefits package including health, dental, and vision insurance, a retirement savings plan with company match, paid time off and holidays, professional development opportunities, and a performance-based bonus.
Compensation may vary based on location, qualifications, and other factors. Certain roles may be eligible for additional rewards such as annual bonuses and sales incentives.
Equal Opportunity Employer
RealPage Company is an equal opportunity employer committed to creating an inclusive environment for all employees.
Pay Range
USD $94,700.00 - USD $161,300.00 /Yr.
Key skills/competency
- Growth Product Manager
- Product Management
- Martech
- SaaS
- Digital Marketing
- SEO
- Paid Search
- CMS Platforms
- Product Strategy
- Customer Needs
Skills & topics
- Growth Product Manager
- Product Management
- Martech
- SaaS
- Digital Marketing
- SEO
- Paid Search
- CMS
- Real Estate Tech
- Multifamily Housing
How to get hired
- Tailor your resume: Highlight growth product management, martech, SaaS, and service productization experience.
- Showcase expertise: Emphasize knowledge of SEO, paid search, CMS, or digital storefronts.
- Demonstrate agility: Provide examples of thriving in ambiguous, building-oriented roles.
- Prepare for interviews: Be ready to discuss product strategy, customer focus, and collaboration skills.
- Connect with culture: Research RealPage's business-minded and customer-centric approach.
Technical preparation
Master product strategy and roadmap development.,Understand SEO, paid search, and CMS principles.,Practice translating services into product features.,Prepare to discuss AI's role in search.
Behavioral questions
Describe a time you productized a service.,How do you handle ambiguity in product development?,Share an example of customer-driven innovation.,How do you collaborate with engineering and sales?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the primary focus of the Growth Product Manager role at RealPage?
- The primary focus is to transform RealPage's Marketing Suite services into a distinct product, particularly GEO, paid search, and CMS/storefront offerings, with an emphasis on AI and evolving search behaviors in the multifamily housing sector.
- What specific areas does the Growth Product Manager oversee within RealPage's Marketing Suite?
- This role oversees GEO/AEO, paid search, reputation management, CMS, and ILS/storefront products, aiming to create structured, scalable offerings and drive innovation in customer conversion.
- What kind of experience is essential for this Growth Product Manager position?
- Essential experience includes 5-8 years in growth product management, success in martech/SaaS/digital marketing, and proven ability to productize services into repeatable product lines. Familiarity with SEO, paid search, CMS, or storefronts is also required.
- How does RealPage approach innovation in its marketing products?
- RealPage is actively investing in AI and adapting to changes in search behavior. The Growth Product Manager will lead this innovation, focusing on modern product thinking and translating market signals and client needs into product improvements.
- What does 'productizing services' mean in the context of this role?
- Productizing services means taking existing service deliverables (like GEO/AEO or paid search management) and structuring them into defined, scalable product offerings with clear tiers, measurable outcomes, and repeatable delivery processes.
- Is experience in the multifamily housing industry mandatory for the Growth Product Manager?
- While multifamily housing or real estate industry experience is a plus, RealPage values a sharp Product Manager who learns quickly. Familiarity with GEO/AEO and AI-driven search is a differentiator.
- What are the key soft skills required for this Growth Product Manager role?
- Key soft skills include being business-minded, strategy-focused, customer-centric, collaborative, a strategic problem solver, visionary, commercially accountable, and a tenacious, courageous communicator.
- What is the expected salary range for the Growth Product Manager position at RealPage?
- The estimated annual salary range for this position is USD $94,700.00 to $161,300.00, with actual compensation varying based on location, qualifications, and other factors.