Sr. Manager, Integrated Campaigns and ABX
Observe.AI · United States
- Hybrid
- Full-time
- $140,000 / year
- United States
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Hi Morgan — I came across the Sr. Manager, Integrated Campaigns and ABX opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Observe.AI stood out because…
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Job highlights
- Lead integrated marketing campaigns and ABX programs.
- Drive awareness, engagement, pipeline, and revenue growth.
- Collaborate across Marketing, Sales, and Operations teams.
- Utilize data for campaign optimization and insights.
- Shape the future of a category-defining AI platform.
About the role
About Us
Observe.AI is the AI Agents platform for customer experience, designed to help organizations deliver faster, smarter, and more efficient customer service at scale. The platform enables businesses to deploy specialized AI agents that autonomously execute work across the full CX lifecycle—from handling customer conversations to supporting frontline teams and optimizing operations.
Each AI agent is purpose-built for a specific role, equipped to understand context, make decisions, take action, and continuously improve outcomes. This allows organizations to increase resolution speed, elevate service quality, and reduce operational costs while empowering frontline teams to focus on higher-value work.
Built on a CX-native foundation, Observe.AI helps leading brands like DoorDash, Affordable Care, Signify Health, and Verida improve customer satisfaction, boost agent productivity, and deliver consistent, scalable performance across every customer interaction.
Why Join Us
We're looking for a strategic, results-oriented Senior Manager, Integrated Campaigns & ABX to lead the planning, execution, and optimization of integrated marketing campaigns that drive awareness, engagement, pipeline, and revenue growth.
This role will own both broad-based demand generation campaigns and highly targeted Account-Based Experience (ABX) programs designed to engage priority accounts and buying groups. Working across Marketing, Sales, SDRs, Customer Success, Product Marketing, and Revenue Operations, you'll create coordinated multi-channel programs that deliver measurable business impact across every stage of the buyer journey.
The ideal candidate combines strong campaign strategy, exceptional cross-functional leadership, and a data-driven mindset with hands-on execution expertise. You'll play a critical role in scaling our growth engine and ensuring our go-to-market teams are aligned around integrated campaign execution and account engagement.
What You’ll Be Doing
Integrated Campaign Strategy & Execution
- Develop and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, pipeline creation, and revenue.
- Build campaign plans spanning digital, content, webinars, events, email, social, partner, and outbound channels.
- Partner with Product Marketing to translate messaging, launches, industry priorities, and thought leadership into high-impact campaigns.
- Own campaign calendars, timelines, execution plans, and performance measurement across the organization.
- Continuously optimize campaigns based on performance insights, market trends, and business priorities.
ABX Strategy & Account Engagement
- Lead the development and execution of ABX programs focused on strategic target accounts and buying groups.
- Partner closely with Sales leadership and SDR teams to identify target account segments, engagement strategies, and campaign priorities.
- Create personalized account journeys leveraging digital channels, content, events, executive engagement, and sales plays.
- Drive alignment between marketing and sales around account engagement, pipeline progression, and revenue outcomes.
- Measure account-level engagement, buying group penetration, pipeline influence, and account progression through the funnel.
Cross-Functional Leadership
- Collaborate with Product Marketing, Content, Revenue Operations, Sales, SDRs, and Customer Success to develop coordinated campaign strategies.
- Ensure campaign messaging, targeting, and execution are aligned across all customer-facing teams.
- Work with Marketing Operations to establish campaign infrastructure, reporting frameworks, and attribution models.
- Support executive visibility through regular campaign performance reviews and strategic recommendations.
Performance Measurement & Optimization
- Define campaign KPIs and success metrics tied to pipeline generation, account engagement, opportunity creation, and revenue impact.
- Analyze campaign performance and buyer engagement trends to identify optimization opportunities.
- Monitor funnel conversion, campaign influence, and account progression metrics to improve effectiveness.
- Provide clear reporting and insights to stakeholders, highlighting business impact and recommendations for future investment.
Process & Program Development
- Establish scalable campaign planning and execution processes.
- Develop repeatable ABX frameworks and playbooks that can be expanded across segments and regions.
- Identify opportunities to improve campaign efficiency, audience targeting, personalization, and performance.
- Drive operational excellence across campaign management, execution, and measurement.
What You Bring To The Role
- 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably within SaaS or technology organizations.
- Proven experience developing and executing integrated marketing campaigns that generate measurable pipeline and revenue impact.
- Hands-on experience building and scaling ABM/ABX programs targeting enterprise and strategic accounts.
- Strong understanding of multi-channel marketing including email, webinars, paid media, content syndication, events, social, and outbound sales engagement.
- Experience partnering closely with sales organizations to align marketing campaigns with account and revenue goals.
- Strong analytical skills with the ability to translate performance data into actionable insights and strategic recommendations.
- Experience working with marketing automation platforms (Marketo, HubSpot, Eloqua) and CRM systems (Salesforce).
- Strong project management and organizational skills with the ability to manage multiple complex initiatives simultaneously.
- Exceptional communication, collaboration, and stakeholder management capabilities.
- Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced growth environment.
Preferred Qualifications
- Experience leading ABX initiatives in enterprise SaaS environments.
- Familiarity with account-based marketing technologies such as 6sense, Demandbase, or Terminus.
- Experience with multi-touch attribution and pipeline measurement frameworks.
- Background supporting global or regional integrated marketing programs.
- Experience mentoring campaign marketers or managing external agencies and contractors.
Why You’ll Love It Here
- Competitive compensation including equity: Market-aligned base pay, performance incentives, and meaningful equity ownership.
- Excellent medical, dental, and vision insurance options: Comprehensive medical, dental, and vision benefits for employees and eligible dependents.
- Flexible Paid Time Off: Our unlimited, flexible PTO policy empowers you to take the time you need to recharge, maintain balance, and perform at your best.
- Additional Time to Recharge: Company holidays, annual company-wide Winter Break, and paid parental leave to fully support life outside of work.
- 401(k) plan: Long-term financial planning support with tax-advantaged retirement savings.
- Quarterly Lifestyle Spending Account: Flexible quarterly stipend to support wellness, learning and professional development, and personal growth.
- Monthly Mobile + Internet Stipend: Support for remote and hybrid work connectivity needs.
- Autonomy and Agency: Play a meaningful role in scaling a category-defining AI platform transforming the future of customer experience.
Our Commitment to Inclusion and Belonging
Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.
If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.
Key skills/competency
- Integrated Campaign Management
- Account-Based Experience (ABX)
- B2B Demand Generation
- SaaS Marketing
- Cross-functional Leadership
- Performance Measurement
- Marketing Automation
- CRM Systems
- Project Management
- Stakeholder Management
Skills & topics
- Integrated Campaigns
- ABX
- Account-Based Marketing
- Demand Generation
- B2B Marketing
- SaaS Marketing
- Marketing Strategy
- Campaign Management
- Revenue Growth
- Marketing Operations
How to get hired
- Tailor your resume: Highlight your 8+ years in B2B demand generation, integrated campaigns, and ABX, emphasizing measurable pipeline and revenue impact, especially in SaaS.
- Showcase ABX expertise: Detail your experience building and scaling ABM/ABX programs for enterprise accounts and your ability to partner with sales.
- Quantify achievements: Use data and metrics to demonstrate your success in campaign performance, buyer engagement, and funnel optimization.
- Prepare for cross-functional questions: Be ready to discuss how you collaborate with sales, product marketing, and operations to align campaign strategies.
- Research Observe.AI: Understand their AI Agents platform, customer experience focus, and their leading brand clients to articulate your fit.
Technical preparation
Behavioral questions
Frequently asked questions
- What is Observe.AI's core product offering?
- Observe.AI offers an AI Agents platform for customer experience. This platform deploys specialized AI agents to automate tasks across the entire CX lifecycle, including customer conversations, frontline team support, and operational optimization.
- What are the main responsibilities of the Senior Manager, Integrated Campaigns and ABX at Observe.AI?
- The Senior Manager will lead the planning, execution, and optimization of integrated marketing campaigns and Account-Based Experience (ABX) programs. This includes driving awareness, engagement, pipeline, and revenue growth through multi-channel strategies and close collaboration with sales and other departments.
- What kind of experience is required for the Senior Manager, Integrated Campaigns and ABX role?
- The role requires 8+ years of experience in B2B demand generation, integrated campaign management, growth marketing, or account-based marketing, preferably in SaaS. Proven success in executing campaigns with measurable pipeline and revenue impact, and hands-on ABX program experience are essential.
- What are the key benefits offered by Observe.AI to its employees?
- Observe.AI provides competitive compensation with equity, excellent medical, dental, and vision insurance, flexible PTO, company holidays, winter break, paid parental leave, a 401(k) plan, a quarterly lifestyle spending account, and a monthly mobile + internet stipend.
- How does Observe.AI approach diversity and inclusion?
- Observe.AI is committed to being an Equal Employment Opportunity employer and actively pursues a diverse workforce. They do not discriminate based on protected characteristics and strive to create an inclusive culture built on respect, welcoming individuals from all backgrounds.
- What marketing automation and CRM systems does Observe.AI use?
- The job description mentions experience with marketing automation platforms such as Marketo, HubSpot, or Eloqua, and CRM systems like Salesforce.
- What does ABX mean in the context of this role at Observe.AI?
- ABX stands for Account-Based Experience. In this role, it refers to highly targeted programs designed to engage specific priority accounts and buying groups with personalized multi-channel strategies.
- What is the expected impact of this role on Observe.AI's growth?
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