Specialty Marketing Manager
ModMed · United States
- Hybrid
- Full-time
- $100,000 / year
- United States
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Specialty Marketing Manager
ModMed · United States
Sam Bennett
Hiring Manager · h•••••@modmed.wd501.myworkdayjobs.com
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Subject: Interested in the Specialty Marketing Manager role at ModMed
Hi Sam — I came across the Specialty Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and ModMed stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Lead marketing for Dermatology & Plastic Surgery segments.
- Develop specialty strategies and messaging frameworks.
- Drive pipeline generation and sales acceleration.
- Analyze campaign performance and revenue impact.
- Collaborate with Sales, Product, and Leadership.
About the role
About ModMed
At ModMed, we’re not just building software—we’re reimagining the healthcare experience. Founded in 2010 by a practicing physician and a successful tech entrepreneur, we took a radically different approach: we hired doctors and taught them how to code. This "for doctors, by doctors" philosophy has allowed us to create an AI-enabled, specialty-specific cloud platform that places patients at the center of care.
A Culture of Excellence
When You Join ModMed, You’re Joining An Award-winning Team Recognized For Innovation And Employee Satisfaction. From Our Global Headquarters In Boca Raton Florida, And Extensive Employee Base In Hyderabad India, We Are a Team Of 4,500+ Passionate Problem-solvers On a Mission To Increase Medical Practice Success And Improve Patient Outcomes
- Consistently ranked as a Top Place to Work
- 2025 Globee Business Awards: Gold Globee for “Technology Team of the Year”
- 2025 Black Book Awards: Ranked #1 EHR in 11 Specialties
- Florida Venture Forum: Venture-Backed Company of the Year
We are growing fast, thinking big, and we are just getting started. Ready to modernize medicine with us?
Job Description Summary
ModMed is hiring a driven Specialty Marketing Manager to join our positive, passionate, and high-performing Marketing team and lead the development, execution, and optimization of marketing strategies for our Dermatology and Plastic Surgery specialty segments. This is an exciting opportunity to translate specialty-specific market insights into scalable revenue outcomes within a fast-paced Healthcare IT company that is truly modernizing medicine.
Your Role
- Develop and own specialty segment strategies, segmentation models, and prioritized growth plans.
- Create specialty-specific messaging frameworks, segment narratives, and value propositions to ensure resonance with provider audiences.
- Demonstrate the ability to shift from 1-on-1 sales conversations to 1-to-many marketing motions, scaling sales successes into broad, specialty-wide campaigns.
- Apply structured thinking to organize ambiguous specialty insights into clear, logical GTM plans that focus on revenue outcomes.
- Lead the identification and authoring of high-level thought leadership that addresses the specific "pain points" unique to the specialty.
- Create specialty-specific messaging frameworks, segment narratives, and value propositions.
- Build and execute specialty-level campaigns designed to generate new pipeline and expand existing accounts.
- Partner with Sales and Customer Success teams to improve specialty selling confidence, pipeline acceleration, and win rates.
- Develop specialty-specific customer proof points, case studies, and reference programs to support the buyer journey.
- Track and measure specialty campaign performance and revenue impact to continuously refine marketing motions.
- Lead complex communications across Sales, Product, and Executive leadership to align on GTM strategy.
Skills & Requirements
- Bachelor’s degree required; Master’s degree (MBA, MPH, or MS) preferred.
- 4+ years of professional B2B marketing experience within Healthcare Tech, or MedTech, with a proven track record of success in mid-sized to large organizations (preferably $400M+ revenue or PE-backed) where you have managed product or solutions marketing at a national or global scale.
- Deep familiarity with the Dermatology and Plastic Surgery or the medical specialty HCIT market.
- Strong understanding of how specialty marketing impacts the "bottom line," including experience tracking funnel conversion and segment-specific revenue impact.
- Ability to produce high-quality, specialty-specific content; a writing sample will be required as part of the interview process.
- Proven experience building segment, ICP, or specialty-specific GTM strategies.
- Experience with CRM and Marketing Automation (Salesforce, HubSpot/Marketo) and GTM analytics/intent platforms (6sense).
- Ability to influence executive stakeholders without direct authority and align multiple business units on a unified specialty narrative.
ModMed Benefits Highlight
At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits:
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution.
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs.
- Company paid Life and Disability benefits.
- Flexible Spending Account, and Employee Assistance Programs.
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed.
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning.
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US).
- Hybrid office-based roles and remote availability for some roles.
- Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.
Key skills/competency
- Specialty Marketing Manager
- B2B Marketing
- Healthcare Tech Marketing
- MedTech Marketing
- Product Marketing
- Solutions Marketing
- Go-to-Market Strategy (GTM)
- Content Creation
- CRM & Marketing Automation
- Sales & Customer Success Partnerships
Skills & topics
- Specialty Marketing Manager
- Healthcare Marketing
- MedTech Marketing
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Solutions Marketing
- Content Strategy
- Revenue Growth
- Marketing Automation
- Dermatology Marketing
- Plastic Surgery Marketing
- Marketing Manager
- Marketing Strategy
- Healthcare IT
- Salesforce
- HubSpot
- Marketo
- 6sense
- Boca Raton Jobs
How to get hired
- Tailor your resume: Highlight B2B marketing experience in Healthcare Tech or MedTech, emphasizing specialty-specific GTM strategies and revenue impact.
- Showcase expertise: Prepare a writing sample demonstrating your ability to create high-quality, specialty-specific content for Dermatology or Plastic Surgery.
- Quantify achievements: Use data to illustrate your success in developing segment strategies and tracking funnel conversion and revenue impact.
- Demonstrate influence: Be ready to discuss how you've aligned multiple business units and influenced executive stakeholders without direct authority.
- Research ModMed's culture: Understand their 'for doctors, by doctors' philosophy and award-winning innovation.
Technical preparation
Master CRM/Marketing Automation (Salesforce, HubSpot/Marketo).,Familiarize with GTM analytics/intent platforms (6sense).,Understand funnel conversion metrics.,Develop GTM strategy frameworks.
Behavioral questions
How do you translate insights into GTM plans?,Describe influencing stakeholders without authority.,How do you partner with sales for pipeline growth?,How do you measure marketing campaign revenue impact?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is ModMed's 'for doctors, by doctors' philosophy?
- ModMed's 'for doctors, by doctors' philosophy means they hire medical professionals and train them in coding to build healthcare software. This ensures the technology deeply understands and addresses the needs of medical practices, placing patients at the center of care.
- What are the key marketing responsibilities for a Specialty Marketing Manager at ModMed?
- The Specialty Marketing Manager will develop and execute marketing strategies for Dermatology and Plastic Surgery segments, create messaging, drive pipeline, partner with sales, and analyze campaign performance to achieve revenue outcomes.
- What specific medical specialties does ModMed focus on for this role?
- This role specifically focuses on the Dermatology and Plastic Surgery specialty segments within the medical field.
- What experience is required for the Specialty Marketing Manager position at ModMed?
- A Bachelor's degree and 4+ years of B2B marketing experience in Healthcare Tech or MedTech are required. Familiarity with Dermatology/Plastic Surgery markets and experience with CRM/Marketing Automation tools like Salesforce or HubSpot are also crucial.
- How does ModMed ensure its marketing strategies resonate with providers?
- ModMed focuses on creating specialty-specific messaging frameworks, segment narratives, and value propositions, along with high-level thought leadership that directly addresses the unique 'pain points' of providers in specific medical specialties.
- What kind of content creation is expected from a Specialty Marketing Manager?
- The role requires the ability to produce high-quality, specialty-specific content, including messaging frameworks, segment narratives, value propositions, and thought leadership pieces. A writing sample will be requested during the interview process.
- How does ModMed support employee professional development?
- ModMed offers robust professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning, supporting continuous learning and career growth for its employees.
- What is the work arrangement for the Specialty Marketing Manager role at ModMed?
- The job description indicates that roles can be hybrid office-based or remote. ModMed's headquarters are in Boca Raton, Florida, with a global presence.