Senior Data & Analytics Product Manager - North America
Mars · New York, NY
- On site
- Full-time
- $160,000 / year
- New York, NY
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Subject: Interested in the Senior Data & Analytics Product Manager - North America role at Mars
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Job highlights
- Lead North America marketing analytics product portfolio.
- Evolve Marketing Mix Modeling capabilities.
- Collaborate with leaders and technical teams.
- Drive innovation for global pet parents.
- Utilize Causal and AI-Native frameworks.
About the role
Senior Data & Analytics Product Manager – North America
Are you a visionary data leader ready to revolutionize how a global giant connects with pet parents and consumers? At Royal Canin, a proud division of Mars, Incorporated, we are undergoing a monumental Digital Transformation. We believe that solving critical business problems in a user-centric way through cutting-edge Data & Analytics is fundamental to our growth. Building on our early successes and foundational capabilities, we are looking for a trailblazing Senior Data & Analytics Product Manager (North America) to join our Global D&A Team and accelerate this journey.
In this pivotal technical leadership role, you will shape and deliver the North American marketing analytics product portfolio. Your core mission will be leading the evolution of our Marketing Mix Modeling (MMM) capabilities from traditional time-series methods to a modern, Causal and AI-Native framework. Bridging the gap between strategy and data science, you will collaborate with regional leaders and lead a high-performing squad of data engineers and scientists to deploy products that deliver massive, sustained business value.
If you are a builder who "leads with problems, not tools," thrives in translating complex algorithms into strategic business solutions, and wants to drive breakthrough innovation on a global scale, this is your opportunity to make a lasting impact.
What are we looking for?
- Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Business, Computer Science, or a related quantitative field. A Master’s degree is preferred.
- 7+ years of progressive experience in data & analytics, with a focus on marketing analytics and media mix modeling within a complex, multi-channel environment.
- Strong background in Marketing product delivery for Data & Analytics with a particular focus on Marketing Mix Management. Expertise in the theory and application of modern Marketing Mix Modeling (MMM), including an understanding of its evolution from traditional time-series methods to contemporary causal and AI-based approaches (e.g., Bayesian methods, hierarchical models, agent-based models).
- Track record of customer-facing success and business acumen in working with teams to identify problems to solve, ideating on the art of the possible, and bringing possibilities to life.
- Strength in business-to-science translation to enable partnering with business teams and technology teams in bringing analytics product ideas to life.
- Strong analytics foundation, with experience in areas such as causal inference, advanced statistical modeling, and machine learning as they apply to marketing effectiveness.
- Experience in delivery management of analytical products, or awareness of the drivers of complexity within delivery.
What will be your key responsibilities?
- Continuously build a roadmap of highest-impact analytical product areas with a focus on value-generation for our Marketing function.
- Understand current state process, pain points, user personas, and existing tooling to synthesize many different viewpoints of the problem that each analytical product addresses into a clearly defined vision.
- Architect the backlog of Epics that iteratively address the problem using the agile framework.
- Prioritize Epics into Product releases and advocate for resourcing to achieve analytical product goals.
- Oversee a squad of technical resources (including data engineers, data scientists, contractors and/or vendors) that will be deployed to the Product through release execution.
- Evaluate solution’s ability to solve the problem through adoption and other value creation indicators.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose-driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry-competitive salary and benefits package, including company bonus.
LI-LD1 LI-Onsite #TBdigital
The base pay range for this position at commencement of employment is between USD 134,400.00 - USD 184,800.00; however, base pay offered may vary depending on multiple individualized factors, including but not limited to job-related knowledge, skills, and experience. The total compensation package for this position will include variable pay, medical and dental benefits, participation in 401k plan, and paid time off benefits. Details of participation in these benefit plans will be provided if an applicant receives an offer of employment.
Key skills/competency
- Data Product Management
- Marketing Analytics
- Marketing Mix Modeling (MMM)
- Causal Inference
- AI/Machine Learning
- Agile Framework
- Roadmap Development
- Stakeholder Leadership
- Business-to-Science Translation
- Analytics Delivery Management
Skills & topics
- Data Analytics
- Product Management
- Marketing Analytics
- Marketing Mix Modeling
- MMM
- Causal Inference
- AI
- Machine Learning
- Data Science
- Agile
- Roadmap
- Stakeholder Management
- Mars
- Royal Canin
- North America
How to get hired
- Tailor your resume: Highlight your 7+ years of data & analytics experience, MMM expertise, and stakeholder leadership.
- Showcase your impact: Quantify achievements in marketing analytics and product delivery using business-to-science translation examples.
- Emphasize leadership: Detail experience managing technical teams and driving product roadmaps in an agile environment.
- Research Mars: Understand their Five Principles and digital transformation goals to align your application.
- Apply strategically: Clearly articulate how your skills address their need for innovative data solutions.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base pay range for the Senior Data & Analytics Product Manager role at Mars?
- The base pay range for this Senior Data & Analytics Product Manager position at Mars in North America is between USD 134,400.00 and USD 184,800.00 annually. Actual compensation may vary based on factors like experience, skills, and location.
- What specific expertise is required for the Marketing Mix Modeling (MMM) aspect of this role?
- The role requires a strong background in Marketing product delivery for Data & Analytics, with a specific focus on Marketing Mix Management. You should have expertise in the theory and application of modern MMM, understanding its evolution from traditional time-series methods to contemporary causal and AI-based approaches like Bayesian methods, hierarchical models, and agent-based models.
- How does Mars support employee development for this Senior Data & Analytics Product Manager position?
- Mars offers best-in-class learning and development support from day one. This includes access to their in-house Mars University, providing continuous opportunities for professional growth and skill enhancement in data science and analytics.
- What kind of team will I be working with as a Senior Data & Analytics Product Manager at Mars?
- You will lead a high-performing squad of data engineers and scientists. You will also collaborate with regional leaders and diverse, talented Associates across Mars, all guided by the company's Five Principles.
- What is Mars' approach to innovation and digital transformation for this role?
- Mars is undergoing a monumental Digital Transformation, with a strong belief in solving critical business problems through cutting-edge Data & Analytics. This role is pivotal in driving breakthrough innovation and revolutionizing how the company connects with consumers.
- Can you explain the 'business-to-science translation' requirement for this role?
- This requirement means you need to be adept at bridging the gap between business needs and technical solutions. You will partner effectively with both business and technology teams to conceptualize and bring data and analytics product ideas to life.
- What are the typical career growth opportunities for a Senior Data & Analytics Product Manager at Mars?
- While not explicitly detailed, Mars emphasizes a purpose-driven company with strong learning and development support. As a Senior Product Manager in a critical digital transformation, opportunities for leading significant projects and advancing within the data and analytics domain are expected.