Digital Marketing & Content Manager
LaSante Health Center · Brooklyn, NY
- On site
- Full-time
- $75,000 / year
- Brooklyn, NY
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Digital Marketing & Content Manager
LaSante Health Center · Brooklyn, NY
Avery Quinn
Hiring Manager · h•••••@jobs.apploi.com
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Subject: Interested in the Digital Marketing & Content Manager role at LaSante Health Center
Hi Avery — I came across the Digital Marketing & Content Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and LaSante Health Center stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Drive patient growth via strategic marketing.
- Enhance website and SEO performance.
- Create engaging content across platforms.
- Manage social media and community interaction.
- Analyze performance for actionable insights.
About the role
Digital Marketing and Content Manager
LaSante Health Center is looking for a creative, strategic, and highly organized marketing professional who can think beyond basic social media posting and help elevate our digital presence, patient engagement, and brand growth. This role is ideal for someone who combines creativity with critical thinking - someone who understands content, branding, analytics, digital growth, and how marketing drives real business results.
Responsibilities:
Digital Marketing and Growth
- Support patient growth initiatives through strategic marketing campaigns
- Improve and manage website and SEO performance and optimization
- Analyze marketing performance and provide actionable insights using analytic tools
Content and Social Media
- Develop, create, and manage engaging content across social media platforms.
- Create and execute monthly content calendars.
- Film, edit, and publish short-form video content, graphics, campaigns, and educational materials.
- Monitor engagement and manage community interaction.
Other responsibilities include leadership collaboration about marketing performance and improvement, and ensuring alignment amongst departments.
Qualifications:
- Experience managing digital marketing and social media for a brand or organization.
- Strong understanding of content creation, branding, and audience engagement.
- Knowledge of SEO, website management, and digital analytics.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar creative tools.
- Healthcare marketing experience is a plus, but not required.
Key skills/competency
- Digital Marketing
- Content Creation
- Social Media Management
- SEO
- Analytics
- Brand Growth
- Patient Engagement
- Graphic Design
- Video Editing
- Marketing Strategy
Skills & topics
- Digital Marketing
- Content Management
- Social Media Marketing
- SEO
- Website Management
- Marketing Analytics
- Brand Growth
- Patient Engagement
- Graphic Design
- Video Production
- Canva
- Adobe Creative Suite
- CapCut
- Marketing Strategy
- Healthcare Marketing
How to get hired
- Tailor your resume: Highlight digital marketing, content creation, and SEO skills.
- Showcase your portfolio: Include examples of successful campaigns and content.
- Quantify achievements: Use data to demonstrate impact on patient growth and engagement.
- Prepare for interviews: Be ready to discuss strategy, analytics, and creative tools.
Technical preparation
Master content creation tools like Canva.,Familiarize with SEO and website analytics.,Practice video editing with CapCut.,Understand digital marketing campaign setup.
Behavioral questions
Describe a successful marketing campaign.,How do you handle creative challenges?,Explain your approach to community management.,How do you measure marketing success?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What are the primary responsibilities of a Digital Marketing & Content Manager at LaSante Health Center?
- The Digital Marketing & Content Manager at LaSante Health Center is responsible for driving patient growth through strategic digital marketing campaigns, optimizing website and SEO performance, creating engaging content across social media, and analyzing marketing data to provide actionable insights.
- What tools or software are essential for this role at LaSante Health Center?
- Proficiency with creative tools like Canva, Adobe Creative Suite, and CapCut is essential. A strong understanding of website management, SEO principles, and digital analytics platforms is also required for this Digital Marketing & Content Manager position.
- Does LaSante Health Center prefer candidates with healthcare marketing experience for the Digital Marketing & Content Manager role?
- While healthcare marketing experience is a plus for the Digital Marketing & Content Manager role at LaSante Health Center, it is not a mandatory requirement. The focus is on a strong understanding of digital marketing, content creation, and brand growth strategies.
- How does LaSante Health Center measure success for its Digital Marketing & Content Manager?
- Success for the Digital Marketing & Content Manager at LaSante Health Center is measured by contributions to patient growth initiatives, improvements in website and SEO performance, the quality and engagement of created content, and the actionable insights derived from marketing analytics.
- What is the expected collaboration like for the Digital Marketing & Content Manager at LaSante Health Center?
- The Digital Marketing & Content Manager is expected to collaborate with leadership on marketing performance and improvements, and ensure alignment with other departments to drive overall business results for LaSante Health Center.