Digital Marketing & Content Manager
LaSante Health Center · Brooklyn, NY
- On site
- Full-time
- $75,000 / year
- Brooklyn, NY
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Digital Marketing & Content Manager
LaSante Health Center · Brooklyn, NY
Avery Quinn
Hiring Manager · h•••••@jobs.apploi.com
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Subject: Interested in the Digital Marketing & Content Manager role at LaSante Health Center
Hi Avery — I came across the Digital Marketing & Content Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and LaSante Health Center stood out because…
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Job highlights
- Drive patient growth with strategic marketing campaigns.
- Manage and optimize website and SEO performance.
- Create engaging content across social media platforms.
- Analyze marketing performance and provide insights.
- Collaborate with leadership on marketing strategy.
About the role
Digital Marketing and Content Manager
LaSante Health Center is seeking a creative, strategic, and highly organized marketing professional to elevate our digital presence, patient engagement, and brand growth. This role is perfect for an individual who blends creativity with critical thinking, possessing a strong understanding of content, branding, analytics, digital growth, and how marketing contributes to tangible business results.
Responsibilities:
- Digital Marketing and Growth: Support patient growth initiatives through strategic marketing campaigns, improve and manage website and SEO performance, and analyze marketing performance using analytic tools to provide actionable insights.
- Content and Social Media: Develop, create, and manage engaging content across social media platforms, create and execute monthly content calendars, and film, edit, and publish short-form video content, graphics, campaigns, and educational materials.
- Community Management: Monitor engagement and manage community interaction across platforms.
- Collaboration: Collaborate with leadership on marketing performance and improvements, ensuring alignment across departments.
Qualifications:
- Experience managing digital marketing and social media for a brand or organization.
- Strong understanding of content creation, branding, and audience engagement.
- Knowledge of SEO, website management, and digital analytics.
- Proficiency with tools such as Canva, Adobe Creative Suite, CapCut, or similar creative software.
- Healthcare marketing experience is a plus, but not required.
Key skills/competency
- Digital Marketing
- Content Creation
- Social Media Management
- SEO
- Website Management
- Digital Analytics
- Brand Growth
- Patient Engagement
- Marketing Strategy
- Video Editing
Skills & topics
- Digital Marketing
- Content Management
- Social Media Marketing
- SEO Specialist
- Website Optimization
- Marketing Analytics
- Brand Management
- Patient Engagement
- Video Content Creation
- Marketing Campaigns
How to get hired
- Tailor your resume: Highlight digital marketing, content creation, and analytics experience relevant to healthcare.
- Showcase your portfolio: Include examples of successful campaigns, content, and video projects.
- Quantify achievements: Use data to demonstrate growth and engagement in previous roles.
- Prepare for strategy questions: Be ready to discuss your approach to patient engagement and brand growth.
- Emphasize creativity and analytics: Demonstrate a balance of innovative content ideas and data-driven decision-making.
Technical preparation
Master Canva, Adobe Creative Suite, and CapCut.,Demonstrate SEO and website optimization techniques.,Showcase analytics tool proficiency (e.g., Google Analytics).,Practice short-form video creation and editing.
Behavioral questions
Describe a successful marketing campaign you led.,How do you handle negative online feedback?,Explain your approach to content strategy.,How do you collaborate with different departments?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What are the key responsibilities for the Digital Marketing and Content Manager at LaSante Health Center?
- The Digital Marketing and Content Manager at LaSante Health Center will be responsible for driving patient growth through strategic marketing campaigns, managing website and SEO performance, creating engaging content across social media, producing video and graphics, monitoring community engagement, and collaborating with leadership on marketing strategies.
- What skills and tools are essential for the Digital Marketing and Content Manager role at LaSante Health Center?
- Essential skills include digital marketing management, content creation, branding, audience engagement, SEO, website management, and digital analytics. Proficiency with tools like Canva, Adobe Creative Suite, and CapCut is also required.
- Is healthcare marketing experience mandatory for the Digital Marketing and Content Manager position at LaSante Health Center?
- While healthcare marketing experience is a plus and would be beneficial, it is not a mandatory requirement for the Digital Marketing and Content Manager position at LaSante Health Center. The company values strong digital marketing and content creation skills.
- How does LaSante Health Center measure success for its Digital Marketing and Content Manager?
- Success for the Digital Marketing and Content Manager is measured by their ability to support patient growth initiatives, improve website and SEO performance, analyze marketing performance with actionable insights, and effectively manage content and community engagement to elevate the brand.
- What is the expected work environment for a Digital Marketing and Content Manager at LaSante Health Center?
- The role requires a creative, strategic, and highly organized professional. You'll be expected to think beyond basic social media and contribute to overall brand growth and patient engagement, involving collaboration with leadership and various departments.