Paid Media Manager
Hello There Collective · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
✓ Hiring manager found for this role
Email the hiring manager to get a response.
Get their verified email + an intro that's ready to send.
Paid Media Manager
Hello There Collective · United States
Morgan Blake
Hiring Manager · h•••••@company.com
✍️ Your intro emailReady to send
Subject: Interested in the Paid Media Manager role at Hello There Collective
Hi Morgan — I came across the Paid Media Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Hello There Collective stood out because…
🔒 Unlock to read & send
✎ Personalized to your résumé after sign-up.
$1 once
Just this hiring manager
Best value
$9/mo
Unlimited — any job, anywhere
- ✓ Verified email of the hiring manager
- ✓ Intro email personalized to your résumé
- ✓ $9/mo = unlimited — any job link
Secure checkout · cancel anytime
View the original posting ↗
Not recommended alone — most applicants never hear back.
Job highlights
- Scale brands profitably across Meta and TikTok.
- Launch and optimize paid media campaigns.
- Collaborate with creative and account teams.
- Analyze data and provide actionable insights.
- Manage significant monthly advertising budgets.
About the role
About Hello There Collective
Hello There Collective is a social-first creative agency building culturally relevant, performance-driven brands. We sit at the intersection of organic, influencer, and paid — and we believe paid media is only as strong as the creative fueling it. We are not a “set it and forget it” ad buying shop. We move fast, test aggressively, and expect media buyers to think like growth strategists — not button pushers.The Role
We’re looking for a strategic, data-obsessed Ad Buyer who understands how to scale brands profitably across TikTok, Meta, and emerging paid platforms. This person should be equally comfortable:- Launching and optimizing campaigns
- Building testing frameworks
- Collaborating closely with creative teams
- Translating data into actionable insights
- Communicating clearly with clients
What You’ll Do
Paid Media Strategy & Execution
- Plan, launch, and optimize campaigns across Meta, TikTok, and other emerging platforms
- Build full-funnel campaign structures (awareness → consideration → conversion → retention)
- Develop structured creative testing roadmaps
- Manage budget pacing and allocation across multiple accounts
- Scale winning creative quickly and decisively
Performance Optimization
- Monitor CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals
- Identify performance trends and proactively pivot
- Conduct audience testing, offer testing, and landing page testing in collaboration with clients
- Implement smart retargeting and retention strategies
Creative Collaboration
- Partner with creative strategists to inform ad angles based on performance data
- Provide structured creative feedback based on metrics
- Help identify what’s working and why
- Ensure creative is platform-native and conversion-focused
Reporting & Communication
- Deliver clear, concise weekly performance updates
- Lead performance conversations on client calls when needed
- Turn data into insights, not just dashboards
- Provide scaling plans backed by numbers
What We’re Looking For
- 3+ years hands-on paid media experience (agency experience strongly preferred)
- Proven experience managing $50K–$500K+ monthly budgets
- Deep platform knowledge (Meta + TikTok required)
- Strong understanding of DTC performance metrics
- Experience scaling brands profitably, not just maintaining campaigns
- Comfortable in fast-moving environments
- Proactive communicator
- Obsessed with testing and iteration
- How to diagnose performance problems quickly
- When to cut losers
- When to scale aggressively
- How to align paid with creative strategy
- How to manage multiple brands without chaos
Bonus Points
- Experience with TikTok Shop
- Experience working alongside influencer teams
- Familiarity with Triple Whale, Northbeam, or advanced attribution tools
- Understanding of retention metrics and lifecycle marketing
- Experience with CPG or retail launches
What Success Looks Like
- Accounts are scaling profitably
- Creative testing is structured and consistent
- Clients feel confident in the strategy
- Performance insights inform creative production
- We move faster than competitors
Key skills/competency
- Paid Media Manager
- Meta Ads
- TikTok Ads
- Performance Marketing
- DTC
- ROAS
- CAC
- Creative Strategy
- Campaign Optimization
- Budget Management
Skills & topics
- Paid Media Manager
- Meta Ads
- TikTok Ads
- Performance Marketing
- DTC
- ROAS
- CAC
- Creative Strategy
- Campaign Optimization
- Budget Management
- Agency Experience
- Social Media Advertising
- Growth Marketing
- Digital Advertising
How to get hired
- Customize your resume: Highlight 3+ years of paid media experience and budget management ($50K-$500K+ monthly).
- Showcase platform expertise: Emphasize deep knowledge of Meta and TikTok ad platforms.
- Quantify achievements: Provide examples of scaling brands profitably and managing multiple accounts.
- Demonstrate strategic thinking: Detail your experience with creative testing, DTC metrics, and iterative optimization.
- Prepare for interviews: Be ready to discuss diagnosing performance issues and aligning paid with creative strategy.
Technical preparation
Master Meta and TikTok ad platforms.,Build structured creative testing roadmaps.,Understand DTC performance metrics deeply.,Develop full-funnel campaign structures.
Behavioral questions
Describe a time you scaled a brand profitably.,How do you collaborate with creative teams?,Explain your process for diagnosing ad performance.,How do you manage multiple client accounts?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the primary focus of a Paid Media Manager at Hello There Collective?
- The Paid Media Manager at Hello There Collective is focused on scaling brands profitably through strategic campaign execution and optimization across platforms like Meta and TikTok, with a strong emphasis on creative performance.
- What is the expected budget management experience for this Paid Media Manager role?
- Candidates are expected to have proven experience managing significant monthly budgets, typically ranging from $50,000 to over $500,000, across multiple client accounts.
- Which ad platforms are mandatory for the Paid Media Manager position at Hello There Collective?
- Mandatory platform knowledge for this role includes Meta (Facebook/Instagram) and TikTok. Experience with other emerging paid platforms is also valued.
- How does Hello There Collective view the relationship between paid media and creative?
- Hello There Collective views paid media and creative as deeply intertwined. They believe paid media is strongest when fueled by compelling, performance-driven creative, and expect media buyers to collaborate closely with creative teams.
- What DTC performance metrics are most important for this Paid Media Manager role?
- Key DTC performance metrics include CPA, ROAS, MER, CAC, LTV, CTR, thumbstop rates, hook rates, and creative fatigue signals. A strong understanding of these is crucial.
- Is agency experience required for the Paid Media Manager role?
- While not strictly required, agency experience is strongly preferred for the Paid Media Manager position, given the focus on client communication and managing diverse brand needs.
- What does 'bonus points' mean for the Paid Media Manager role?
- Bonus points indicate preferred but not required qualifications. For this role, experience with TikTok Shop, influencer teams, advanced attribution tools, and CPG/retail launches fall into this category.
- How does Hello There Collective approach campaign optimization and testing?
- The agency emphasizes a fast-paced, aggressive testing approach. Media buyers are expected to think like growth strategists, building structured testing frameworks, and scaling winning creative quickly.
Similar roles
Open positions we recommend based on this role.