Innovation Brand Manager
Golden Pet Brands · El Segundo, CA
- On site
- Full-time
- $130,000 / year
- El Segundo, CA
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Subject: Interested in the Innovation Brand Manager role at Golden Pet Brands
Hi Sam — I came across the Innovation Brand Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Golden Pet Brands stood out because…
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Job highlights
- Lead new product innovation from concept to launch.
- Identify market opportunities using insights and trends.
- Develop brand positioning and go-to-market plans.
- Manage cross-functional teams and product lifecycles.
- Drive sustained growth through data-driven iteration.
About the role
Innovation Brand Manager
Golden Pet Brands is seeking a highly strategic and entrepreneurial Innovation Brand Manager to lead the development and launch of new products and brands within our growing pet food portfolio. Reporting directly to the CEO, this is a senior, high-visibility role with significant autonomy and ownership. This individual will operate like a “founder within the company,” responsible for identifying opportunities, developing innovative product concepts, and bringing them to market. The ideal candidate combines strong brand instincts with hands-on product development experience in consumer packaged goods (CPG), particularly in consumable categories.
What You’ll Be Doing:
- Lead end-to-end innovation for new product lines—from concept ideation through commercialization.
- Identify whitespace opportunities through consumer insights, trends, and competitive analysis.
- Develop compelling brand positioning, messaging, and go-to-market strategies.
- Partner cross-functionally with R&D, operations, supply chain, and external partners to bring products to life.
- Manage product development timelines, budgets, and key milestones.
- Own packaging, pricing strategy, and product architecture decisions.
- Collaborate with marketing and sales teams to ensure strong market entry and sustained growth.
- Continuously evaluate product performance and iterate based on data and consumer feedback.
Qualifications:
We strongly encourage you to apply even if you don’t tick ALL of these boxes.
- 5–8+ years of experience in brand management, innovation, or product development within CPG.
- Strong experience in consumable goods (e.g., food, beverage, supplements, or similar categories).
- Proven track record of launching new products from concept to market.
- Highly strategic thinker with the ability to execute and operate independently.
- Comfortable working in a fast-paced, ambiguous environment with high ownership.
- Strong cross-functional leadership and project management skills.
- Excellent communication and storytelling abilities.
- Bachelor's degree required.
- 5+ years of experience required; 7+ years preferred.
In your cover letter, we’d love for you to use this as an opportunity to tell us about something you helped bring to market. We’re interested in hearing about the opportunity you identified, how you approached building and launching it, and the impact it ultimately had. Please focus on your personal contribution and the decisions you made along the way. There’s no required length or format — we simply want to better understand your direct impact and what success looks like.
Golden Perks & Benefits:
- Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
- Annual bonus.
- 401k contributions matching up to 3.5%.
- 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits.
- Employee Stock Ownership Plan.
- Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
- Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases.
- Charity sponsorships with over $9 million donated to date.
- Potential for quarterly KPI bonuses.
The base salary range is $104,000-$130,000, plus bonus potential.
Key skills/competency:
- Innovation Brand Management
- Product Development
- CPG Marketing
- Brand Strategy
- Go-to-Market Strategy
- Consumer Insights
- Cross-functional Leadership
- Project Management
- New Product Launch
- Strategic Thinking
Skills & topics
- Innovation Brand Manager
- Brand Management
- Product Development
- CPG
- Consumer Packaged Goods
- New Product Launch
- Go-to-Market Strategy
- Consumer Insights
- Marketing Strategy
- Strategic Planning
- El Segundo
- Burbank
- North Hollywood
- California
- Pet Food
- Hybrid
- Leadership
How to get hired
- Tailor your resume: Highlight CPG brand management, innovation, and product launch experience.
- Craft a compelling cover letter: Detail a product launch you spearheaded, focusing on your role.
- Showcase strategic thinking: Emphasize your ability to identify opportunities and execute independently.
- Demonstrate cross-functional skills: Provide examples of leading teams and managing projects successfully.
- Prepare for interview questions: Be ready to discuss your direct impact and decision-making in past roles.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the salary range for the Innovation Brand Manager role at Golden Pet Brands?
- The base salary range for the Innovation Brand Manager position at Golden Pet Brands is $104,000-$130,000 annually, with additional bonus potential. This range is determined by factors such as relevant experience, skills, qualifications, and geographical location.
- How can I best showcase my experience in my application for the Innovation Brand Manager position?
- To best showcase your experience for the Innovation Brand Manager role, tailor your resume to highlight your CPG brand management, innovation, and product launch successes. In your cover letter, vividly describe a product you brought to market, detailing the opportunity, your approach, and the impact, focusing on your personal contributions and decisions.
- What type of work arrangement is offered for the Innovation Brand Manager position?
- The Innovation Brand Manager position at Golden Pet Brands offers a hybrid work arrangement, allowing for work from their El Segundo, CA and/or Burbank/North Hollywood, CA locations.
- What are the key responsibilities of the Innovation Brand Manager at Golden Pet Brands?
- The Innovation Brand Manager will lead end-to-end new product innovation, from concept ideation to commercialization. Key responsibilities include identifying market opportunities, developing brand strategies, managing cross-functional teams, owning product development timelines and budgets, and ensuring successful market entry and sustained growth.
- Does Golden Pet Brands offer remote work options for the Innovation Brand Manager role?
- The Innovation Brand Manager role is listed as a hybrid position, with options to work from the El Segundo, CA and/or Burbank/North Hollywood, CA offices. While not explicitly remote, specific arrangements may be discussed during the hiring process.
- What benefits does Golden Pet Brands offer to its employees?
- Golden Pet Brands offers a comprehensive benefits package including 100% premium coverage for employee-only medical, dental, and vision plans, an annual bonus, 401k matching, generous paid time off for sick and mental health, an Employee Assistance Program, wellness initiatives like yoga and meditation, an Employee Stock Ownership Plan, and reimbursements for cell phone and internet usage.
- What kind of impact can an Innovation Brand Manager have at Golden Pet Brands?