
Product Manager, Marketing Technology
Global Partners LP · Waltham, MA
- On site
- Full-time
- $147,650 / year
- Waltham, MA
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Subject: Interested in the Product Manager, Marketing Technology role at Global Partners LP
Hi Casey — I came across the Product Manager, Marketing Technology opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Global Partners LP stood out because…
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Job highlights
- Lead marketing technology development and optimization.
- Define product roadmap for CDP, CRM, and mobile.
- Bridge business goals with technical execution.
- Enhance customer experience across channels.
- Manage MarTech systems and vendor relationships.
About the role
Product Manager, Marketing Technology
The Product Manager, Marketing Technology is responsible for leading the development and optimization of marketing technology solutions that enhance customer experience across both physical and digital channels. This role defines and drives the product roadmap for platforms such as Customer Data Platforms (CDPs), CRM systems, and mobile applications, ensuring they align with strategic business goals. The position bridges the gap between business objectives and technical execution, integrating systems to enable personalized and cohesive customer interactions. As a key liaison across Marketing, Product, and Operations teams, this role ensures marketing technologies deliver measurable value and a seamless omnichannel experience.
About Global Partners
At Global Partners, business starts with people. Since 1933, we’ve believed in taking care of our customers, our guests, our communities, and each other—and that belief continues to guide us.
The Global Spirit is the cornerstone of our commitment to success. As a Fortune 500 company with 90+ years of experience, we’re proud to fuel communities—responsibly and sustainably. We show up every day with grit, passion, and purpose—anticipating needs, building lasting relationships, and creating shared value.
Your Role, Your Impact
- Leads the strategy, development, and execution of marketing technology initiatives, including CDP, CRM, and mobile application integrations.
- Drives the product roadmap by prioritizing features and improvements based on business value, user needs, and technical feasibility.
- Define and prioritize the roadmap for customer data, event collection, and attribution systems, ensuring alignment with business goals around acquisition, conversion, and retention.
- Partners with retail operations and marketing teams to ensure MarTech solutions enhance in-store experiences and increase customer engagement and foot traffic.
- Manages vendor relationships and evaluates emerging marketing technologies to ensure a competitive advantage in the retail landscape.
- Oversees the integration of MarTech systems to create a unified customer profile and deliver personalized content and offers.
- Leads cross-functional teams through the implementation and iteration of marketing technology tools and enhancements.
- Develops and maintains comprehensive documentation of system architecture, integrations, and technology workflows.
- Establishes success metrics for marketing technology initiatives and regularly reports on KPIs and performance outcomes.
- Establish clear success metrics tied to business impact. Use data, experimentation, and customer insights to guide product strategy and measure progress.
- Build and scale mechanisms that ensure reliable event collection and accurate attribution, enabling confidence in reporting and decision-making across the organization.
- Share best practices with other PMs and squads, helping elevate product management standards across Global Partners.
Qualifications
- Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
- 5–7 years of product management experience, preferably with a focus on marketing technology (MarTech), digital platforms, or CRM/CDP systems.
- Proven experience working cross-functionally with marketing, operations, technology, and data teams.
- Demonstrated success in leading MarTech initiatives in an omnichannel retail or consumer-focused environment.
- Required Skills: Strong understanding of marketing technology platforms (e.g., CDP, CRM, marketing automation), product management experience using agile methodologies, excellent stakeholder management and communication skills, technical proficiency with system integration, and experience in omnichannel retail environments.
- Preferred Experience: Background in consumer-focused retail, digital marketing, or omnichannel strategy is highly desirable.
- Work Environment: Primarily office-based with a hybrid or flexible schedule as applicable.
- Travel Requirements: Occasional travel (~10%) to retail sites or vendor locations may be required.
- 8+ years of product management experience, with a track record of delivering high-impact marketing technology products
- 2+ years of product management experience in large enterprise organizations.
- Direct experience with customer data platforms, event collection, attribution, or related MarTech systems
- Demonstrated success leading cross-functional initiatives and delivering measurable business outcomes.
- Strong business acumen — able to connect platform work to growth, efficiency, and customer experience improvements.
- Bachelor's Degree Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
Pay Range
$118,300.00 - $177,400.00
The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.
Our Commitments to You
- Competitive Pay - We offer competitive salaries and opportunities for growth within.
- Health & Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support.
- The Road Ahead – We offer 401k and a match component. We also provide tuition reimbursement; this benefit is offered after 6 months of service.
- Professional Development – We value lifelong learning and have many internal development programs and access to other on-demand learning for continued career growth.
These commitments are offered to employees in permanent roles, as part of our support for long-term growth and success.
What to Expect From the Hiring Process
We value passion and potential. Please apply if you’re qualified and interested—we’d love to hear from you.
A member of our Talent Acquisition team will review your application and may connect you with the hiring manager if your experience is a strong match.
Interviews are conducted virtually and in person, depending on the role. We’ll provide more details about next steps if selected to move forward.
Equal Opportunity Employer Statement
Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781-7GP-WORK.
Disclaimer
At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know. In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Key skills/competency
- Product Management
- Marketing Technology (MarTech)
- Customer Data Platforms (CDP)
- CRM Systems
- Agile Methodologies
- Omnichannel Retail
- System Integration
- Stakeholder Management
- Product Roadmapping
- Data-Driven Decision Making
Skills & topics
- Product Manager
- Marketing Technology
- MarTech
- CDP
- CRM
- Agile
- Omnichannel
- Retail
- Product Management
- System Integration
- Customer Experience
- Roadmap
How to get hired
- Customize your resume: Highlight MarTech, CDP, CRM, and omnichannel retail experience.
- Showcase cross-functional skills: Emphasize collaboration with marketing, operations, and data teams.
- Prepare for interviews: Be ready to discuss product strategy and data-driven decision-making.
- Research Global Partners: Understand their commitment to community and customer experience.
- Apply online: Submit your application showcasing your product management expertise.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Product Manager, Marketing Technology role at Global Partners LP?
- The primary focus is leading the development and optimization of marketing technology solutions, such as CDPs and CRMs, to enhance customer experience across physical and digital channels for Global Partners LP.
- What kind of experience is required for this Product Manager role?
- A Bachelor's degree and 5-7 years of product management experience, particularly in marketing technology (MarTech), digital platforms, or CRM/CDP systems, is required. Experience in omnichannel retail environments is also crucial.
- How does Global Partners LP support employee growth and development?
- Global Partners LP offers competitive pay, comprehensive health and wellness benefits, a 401k with a match, and tuition reimbursement. They also provide numerous internal development programs and access to on-demand learning for continuous career growth.
- What is the work arrangement for the Product Manager, Marketing Technology position?
- The role is primarily office-based with a hybrid or flexible schedule as applicable, indicating a blend of remote and in-office work.
- How does Global Partners LP approach the hiring process for this role?
- Global Partners LP reviews applications to connect qualified candidates with hiring managers. Interviews can be conducted virtually or in person, and they value passion and potential in applicants.
- Can you explain the 'Global Spirit' at Global Partners LP?
- The 'Global Spirit' is the cornerstone of Global Partners' success, reflecting a long-standing commitment since 1933 to taking care of customers, communities, and employees, driven by grit, passion, and purpose.
- What specific marketing technology platforms are mentioned for this role?
- The job description specifically mentions Customer Data Platforms (CDPs), CRM systems, and mobile applications as key platforms for this Product Manager role.
- Does this Product Manager role involve managing external vendors?
- Yes, the Product Manager, Marketing Technology is responsible for managing vendor relationships and evaluating emerging marketing technologies to maintain a competitive advantage.
