
Project Manager - Lifecycle Marketing
Floor & Decor · Atlanta, GA
- On site
- Full-time
- $90,000 / year
- Atlanta, GA
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Job highlights
- Manage email marketing program for Floor & Decor.
- Ensure efficient and effective program operations.
- Collaborate with cross-functional teams and agencies.
- Monitor key operational metrics and drive results.
- Coordinate project execution from start to finish.
About the role
Project Manager - Lifecycle Marketing
The Project Manager - Lifecycle Marketing is responsible for ensuring that the Floor & Decor email marketing program is operating efficiently, effectively and driving the desired results. They will organize, prioritize, and monitor key email marketing operational metrics to ensure flawless execution. The Project Manager - Lifecycle Marketing will frequently work with stakeholders across departments including content, creative, CRM, ecommerce, IT, Operations, stores and agencies.
You’ll Be Successful With
- Bachelor’s degree in Communications, Marketing, Business or related field.
- 2-4 years of progressive experience in project management, with email marketing experience desired.
- Excellent verbal, written, and interpersonal skills.
- Excellent leadership, project management, collaboration skills and the ability to drive results.
- Ability to proactively manage multiple projects, communicate, and be adaptable to changes in a fast-paced work environment.
- Substantial prioritization, organizational, and calendar-management skills.
- Willingness to work as part of a team and contribute to the success of the group.
- Excels in managing workflow and task management software like Jira, Teamwork, Workfront, or other system.
- Computer skills in Microsoft Office (Word, Excel, Outlook and PowerPoint).
- Bonus: Strong knowledge of the email landscape and trends.
- Bonus: Familiarity with list segmentation, journeys, API integration, and platform integration.
- Bonus: Experience with email marketing software, such as Salesforce Marketing Cloud or another ESP (Email Service Provider).
Your Days Will Consist Of
- Serving as the key liaison between our agency, Salesforce Marketing Cloud developers, Salesforce Marketing Cloud engineer, IT, creative, content, and Operations.
- Coordinating internal resources, including email developers, engineers, content, creative teams, and third-party partners, to ensure the flawless execution of email development and deployment.
- Ensuring all projects are delivered on time, within scope, and within budget.
- Developing project scopes and objectives, involving all relevant stakeholders, and ensuring technical feasibility.
- Ensuring resource availability and allocation.
- Developing detailed project plans to track progress and ensure successful delivery.
- Using appropriate verification techniques to manage changes in project scope and schedule.
- Measuring project performance using appropriate systems, tools, and techniques.
- Reporting project status and escalating issues to management as needed.
- Managing relationships with developers and the broader team.
- Performing risk management to minimize project risks.
- Establishing and maintaining relationships with third-party vendors and partners.
- Creating and maintaining comprehensive project documentation.
- Maintaining the email marketing calendar to incorporate cross-functional initiatives into email communications.
- Coordinating the development of designed and coded creative assets for email campaigns, from initial asset requests to the creative team through final delivery to agencies.
- Conducting quality assurance testing on all emails prior to deployment to ensure accuracy of content and links.
- Monitoring the ongoing performance of the company’s email program and website, including measuring performance against key performance indicators and business goals.
Working Conditions
Limited travel required including air and car travel. While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles. The noise level in the work environment is typically quiet to moderate.
Physical/Sensory Requirements
Sedentary Work – Ability to exert 10 - 20 pounds of force occasionally, and/or negligible amount of force frequently to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time.
Key skills/competency
- Project Management
- Lifecycle Marketing
- Email Marketing
- Salesforce Marketing Cloud
- Stakeholder Management
- Cross-functional Collaboration
- Jira
- Content Management
- Quality Assurance
- Performance Monitoring
Skills & topics
- Project Manager
- Lifecycle Marketing
- Email Marketing
- Marketing Operations
- Salesforce Marketing Cloud
- Jira
- Marketing Project Manager
- CRM
- Digital Marketing
- Content Management
How to get hired
- Tailor your resume: Highlight project management experience, email marketing skills, and proficiency with tools like Jira and Salesforce Marketing Cloud.
- Showcase collaboration: Emphasize your ability to work with diverse teams and stakeholders in your application.
- Quantify achievements: Provide examples of how you've driven results and managed projects effectively.
- Prepare for interviews: Be ready to discuss your project management approach and experience with email marketing campaigns.
- Demonstrate adaptability: Highlight your ability to thrive in a fast-paced environment and manage multiple priorities.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary responsibility of the Project Manager - Lifecycle Marketing at Floor & Decor?
- The primary responsibility is to ensure the Floor & Decor email marketing program operates efficiently, effectively, and drives desired results by organizing, prioritizing, and monitoring key operational metrics for flawless execution.
- What qualifications are essential for the Project Manager - Lifecycle Marketing role at Floor & Decor?
- Essential qualifications include a Bachelor's degree in a related field, 2-4 years of project management experience (email marketing preferred), strong communication, leadership, and collaboration skills, and proficiency with task management software like Jira.
- What are the bonus qualifications for the Project Manager - Lifecycle Marketing position?
- Bonus qualifications include strong knowledge of email marketing trends, familiarity with list segmentation and platform integration, and experience with email marketing software such as Salesforce Marketing Cloud.
- How does the Project Manager - Lifecycle Marketing at Floor & Decor interact with other departments?
- This role serves as a key liaison, coordinating with internal resources and external partners like agencies, Salesforce developers, IT, creative, content, and Operations to ensure project success.
- What is the expected work environment for the Project Manager - Lifecycle Marketing at Floor & Decor?
- The role involves limited travel and may occasionally expose the employee to a warehouse environment with moving vehicles. The typical work environment noise level is quiet to moderate.
- What kind of project management software experience is valued for the Project Manager - Lifecycle Marketing role at Floor & Decor?
- Experience with workflow and task management software such as Jira, Teamwork, Workfront, or similar systems is highly valued for this role.
- How important is familiarity with email marketing platforms for this Project Manager role?
- Familiarity with email marketing software, particularly Salesforce Marketing Cloud or other ESPs, is considered a bonus and highly beneficial for succeeding in this role.
- What are the key performance indicators this Project Manager will monitor at Floor & Decor?
- The Project Manager will monitor the ongoing performance of the company's email program and website, measuring performance against key performance indicators and business goals.
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