Integrated Campaign Manager - DISH GTM
EchoStar Corporation · Englewood, CO
- On site
- Full-time
- $137,500 / year
- Englewood, CO
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Subject: Interested in the Integrated Campaign Manager - DISH GTM role at EchoStar Corporation
Hi Sam — I came across the Integrated Campaign Manager - DISH GTM opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and EchoStar Corporation stood out because…
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Job highlights
- Manage multi-channel marketing campaigns from strategy to execution.
- Develop campaign roadmaps aligned with business goals.
- Orchestrate synchronization across matrixed organization.
- Analyze performance data for optimization.
- Utilize AI for enhanced efficiency.
About the role
About EchoStar
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
About the Marketing Department
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
This role addresses the complexity of modern multi-channel marketing by transforming high-level business goals into flawlessly executed campaign roadmaps. Success requires bridging the gap between strategy and execution, ensuring that media, creative, and data converge to fuel the company's primary acquisition engine. By orchestrating synchronization across a matrixed organization, this individual resolves operational friction and drives brand growth within a rapidly shifting competitive category.
What Success Looks Like (Objectives)
- Architecting comprehensive 6-month and quarterly initiative briefs that define strategic parameters for media teams to build high-performing integrated plans.
- Ensuring every campaign and tactic remains aligned with overarching business priorities and brand strategy to serve as the organizational "north star".
- Converting high-level acquisition goals into detailed executional roadmaps while proactively navigating bottlenecks and cross-functional dependencies.
- Owning the master Go-To-Market calendar to orchestrate the synchronization of campaigns, offers, and tests across the entire marketing funnel.
- Analyzing campaign and business performance data to extract actionable insights that directly refine and optimize future GTM initiatives.
- Leveraging AI-driven productivity tools to streamline project documentation and campaign reporting for enhanced organizational clarity and speed.
Skills, Experience, and Requirements
Core Skills and Competencies (What you’ll bring)
- Significant experience driving results across the entire customer journey, specifically within brand development, digital strategy, and direct response.
- The ability to navigate and influence a matrixed organization through collaboration with Initiative Leads, Acquisition Strategy, and external agencies.
- Sophisticated narrative and presentation skills tailored for distilling complex marketing operations into compelling stories for executive leadership.
- Exceptional operational agility and a solution-oriented approach to managing complex project timelines in high-velocity environments.
- Advanced data interpretation skills that move beyond reporting to provide actionable recommendations based on sophisticated marketing metrics.
- AI application skills, specifically the ability to use generative AI to enhance creative briefing, market research, and operational efficiency.
Minimum Requirements
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Critical experience as a marketing generalist with a proven track record in full-funnel strategy and partner marketing.
- Experience orchestrating complex integrated marketing plans and navigating cross-functional project dependencies.
- Strong history of synthesizing market data into high-level strategic narratives.
- Demonstrated proficiency in managing large-scale GTM calendars and media agency relationships.
Visa sponsorship not available for this role.
Compensation and Benefits
Compensation: $96,250.00/Year - $137,500.00/Year
Benefits include versatile health perks, flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan.
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
Equal Employment Opportunity
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact leaves@dish.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement, Pay Transparency, EEOC Know Your Rights (English/Spanish)
Key skills/competency
- Integrated Campaign Manager
- Multi-channel marketing
- Campaign roadmaps
- Brand strategy
- Customer journey
- Digital strategy
- Direct response
- Go-To-Market (GTM)
- Data analysis
- AI tools
Skills & topics
- Integrated Campaign Manager
- Marketing Manager
- Campaign Strategy
- Go-To-Market
- Digital Marketing
- Brand Management
- Direct Response Marketing
- Marketing Operations
- Media Planning
- Data Analysis
How to get hired
- Tailor your resume: Highlight experience in full-funnel strategy, partner marketing, and managing GTM calendars.
- Showcase collaboration skills: Emphasize your ability to influence and work within a matrixed organization.
- Quantify your achievements: Use data and metrics to demonstrate your success in driving results.
- Prepare for behavioral questions: Be ready to discuss how you handle complex projects and cross-functional dependencies.
- Research EchoStar: Understand their brands and marketing approach to align your application.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the base salary range for the Integrated Campaign Manager role at EchoStar Corporation?
- The base salary range for the Integrated Campaign Manager position at EchoStar Corporation is between $96,250.00 and $137,500.00 per year. Actual compensation will depend on factors like your qualifications, skill level, and location.
- Does EchoStar Corporation offer visa sponsorship for the Integrated Campaign Manager position?
- No, EchoStar Corporation does not offer visa sponsorship for this Integrated Campaign Manager role.
- What are the key responsibilities of an Integrated Campaign Manager at EchoStar?
- The Integrated Campaign Manager at EchoStar is responsible for transforming high-level business goals into executed campaign roadmaps, ensuring media, creative, and data converge for acquisition, and driving brand growth through synchronized campaigns.
- What is the minimum educational requirement for the Integrated Campaign Manager role?
- A Bachelor's Degree in Marketing, Communications, Business, or a related field is the minimum educational requirement for this role.
- How does EchoStar Corporation use AI in their marketing campaigns?
- EchoStar Corporation utilizes AI-driven productivity tools to streamline project documentation and campaign reporting. They also look for candidates with AI application skills to enhance creative briefing and market research.
- What benefits does EchoStar Corporation offer to its employees?
- EchoStar Corporation offers a range of benefits including flexible health perks, flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan.
- How can I stand out when applying for the Integrated Campaign Manager job at EchoStar?
- To stand out, tailor your resume to highlight your experience in full-funnel strategy, partner marketing, and managing GTM calendars. Emphasize your ability to collaborate in a matrixed environment and quantify your achievements with data. Demonstrating an understanding of EchoStar's brands and marketing approach will also be beneficial.
- What kind of experience is critical for the Integrated Campaign Manager role?
- Critical experience includes being a marketing generalist with a proven track record in full-funnel strategy and partner marketing, orchestrating complex integrated marketing plans, and managing large-scale GTM calendars and media agency relationships.