Area Sales Manager - Canada

Area Sales Manager Canada

Dorman Products is seeking a dynamic and experienced Area Sales Manager to drive growth within the Montreal/Quebec region. As a key player in our organization, you will be the principal liaison for assigned warehouse distributors and a secondary contact for jobbers. This role offers a unique opportunity to expand Dorman Products/Dayton's market presence through extensive travel and strategic relationship building. If you are a self-motivated sales professional with a passion for the automotive aftermarket, we encourage you to apply.

About Dorman Products

Dorman was founded on the belief that people should have greater freedom to fix motor vehicles. For over 100 years, we have been driving new solutions, releasing tens of thousands of aftermarket replacement products engineered to save time and money, and increase convenience and reliability. Founded and headquartered in the United States, we are a pioneering global organization offering an always-evolving catalog of automotive, heavy-duty and specialty vehicle products. Today, we have more than 3,800 employees across 29 different locations, with a family of brands that also includes SuperATV and Dayton Parts. Teaching a revenue of $2.13 billion in 2025, Dorman is publicly traded under the stock ticker DORM. Everyone who works at Dorman is called a Contributor. We need everyone, regardless of role and experience, to contribute to our success. That means everyone has a unique ability to make an impact on the business. We encourage all our Contributors to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

The Area Sales Manager (ASM) role offers a dynamic opportunity to be a key driver of growth within the Montreal/Quebec region. As the principal liaison for assigned warehouse distributors and a secondary contact for jobbers, the ASM plays a vital role in expanding Dorman Products/Dayton's market presence. This position requires a strategic and proactive individual who will operate mainly as a road warrior, traveling extensively throughout the territory to build strong customer relationships, understand local market needs, and deliver tailored sales solutions. Residing in a central location within the territory is recommended to maximize efficiency and customer engagement.

Primary Duties

• Lead revenue growth initiatives by actively managing relationships with mid-sized traditional distribution customers within the designated territory to consistently meet or exceed sales targets and profitability goals.
• Identify and pursue opportunities with new and existing accounts to expand Dorman Products’ distribution footprint, ensuring optimal product placement and inventory levels aligned with business strategies.
• Develop and maintain strong partnerships with assigned customers, ensuring brand representation is of the highest standard through strategic merchandising, promotional activities, and regular communications.
• Participate in and represent Dorman Products at industry events, trade shows, and customer meetings to enhance brand visibility and gather market intelligence critical to competitive positioning.
• Support sales enablement initiatives by delivering product training and market presentations to sales teams, counter personnel, and clients, thereby enhancing product knowledge and driving pull-through sales.
• Serve as the eyes and ears of the company in the field by vigilantly monitoring competitor activities, emerging market trends, and customer feedback, providing actionable insights to corporate teams for continuous improvement and innovation.
• Collaborate cross-functionally with marketing, logistics, and product management teams to ensure seamless execution of sales plans and customer satisfaction.
• Maintain detailed and accurate sales records, forecasts, and reports, ensuring alignment with company standards and facilitating informed decision-making.
• Adapt to evolving business needs by undertaking additional duties as assigned, demonstrating flexibility and a commitment to organizational success.

Qualifications

• Fluency in both French and English to effectively communicate with diverse customer bases and internal teams within the bilingual region.
• Possession of a reliable personal vehicle is essential; a monthly car allowance is provided to support travel demands.
• Proficiency with Microsoft Office Suite, including Excel, Word, and PowerPoint, to create reports, presentations, and manage data efficiently.
• Highly self-motivated and able to work autonomously in a remote, travel-intensive role, demonstrating excellent time management and organizational skills.
• Experience in fact-based competitive selling, with the ability to deliver compelling presentations supported by data and market insights.
• Willingness and flexibility to travel extensively (50% or more), including occasional weekends, to meet customer and business needs.

Physical Requirements

Ability to safely lift and carry up to 250 pounds to support logistics and merchandising activities.

Working Environment

This role demands active physical engagement including reaching, carrying items between locations, and consistent verbal communication. The working noise level is generally moderate, requiring focus and adaptability.

Education / Experience

• Bachelor’s degree in business, automotive technology, or related disciplines is preferred to provide a solid foundation for technical understanding and business acumen.
• Minimum of five years' relevant sales experience, ideally with demonstrated success in territory management and distributor relationships.
• Previous experience engaging with warehouse distributors (WDs), jobbers, or automotive technicians is preferred to facilitate strong industry insight and connections.

Compensation and Benefits

The US base salary range for this full-time position is $ 83,900 CAD to $ 124,800 CAD. This role is also eligible for a bonus. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate. As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Equal Opportunity Employer

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V. www.DormanProducts.com

Key skills/competency

• Sales Management
• Territory Management
• Customer Relationship Management
• Automotive Aftermarket
• Business Development
• Negotiation Skills
• Market Analysis
• Product Training
• Cross-functional Collaboration
• Sales Forecasting