
Manager, Consumer Lifecycle Marketing, Strategic Bets
DoorDash · New York, NY
- On site
- Full-time
- $176,400 / year
- New York, NY
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Subject: Interested in the Manager, Consumer Lifecycle Marketing, Strategic Bets role at DoorDash
Hi Riley — I came across the Manager, Consumer Lifecycle Marketing, Strategic Bets opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and DoorDash stood out because…
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Job highlights
- Lead lifecycle marketing for strategic bets.
- Develop CRM strategies for new initiatives.
- Manage and develop a team of marketers.
- Drive prioritization and cross-functional alignment.
- Build frameworks for testing and learning.
About the role
About The Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.
Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.
About The Role
As the Manager of Customer Lifecycle Marketing for Strategic Bets, you will lead a team responsible for supporting DoorDash’s most important emerging initiatives, including new products, new modes, and high-priority company bets. These initiatives vary in scope and maturity, but typically fall into two categories:
- 0→1 and Emerging Bets: early-stage products that require rapid testing and iteration to establish product-market fit and scalable growth
- High-Priority, Fast-Turn Initiatives: urgent or high-visibility campaigns, including executive priorities and time-sensitive opportunities that require quick, high-quality execution
You will define how CRM supports emerging areas of the business, translating ambiguous inputs into clear strategies and plans. You will build playbooks to standardize how we bring new bets to market. You will lead a team of lifecycle marketers responsible for the above campaign types, ensuring high-quality delivery across channels.
You will partner closely with business leads and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on the highest-impact opportunities. Success in this role requires operating with urgency, making thoughtful trade-offs, and building scalable frameworks that enable both speed and long-term growth.
This role is ideal for someone who thrives in ambiguity, likes building 0 → 1, excels at setting direction, and can balance long-term strategy with bias for action through their team.
You’re Excited About This Opportunity Because You Will…
- Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
- Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
- Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
- Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
- Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
- Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
- Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution
We’re Excited About You Because You Have…
- You have 6–8+ years of experience in lifecycle, CRM, or retention marketing
- You have experience managing and developing high-performing teams
- You are highly strategic and able to define direction in ambiguous, fast-changing environments
- You have strong judgment and can prioritize effectively across competing requests
- You have a strong understanding of CRM channels, experimentation, and lifecycle strategy
- You are an excellent cross-functional partner and can influence senior stakeholders
- You are comfortable operating at both a strategic and tactical level when needed
Compensation & Benefits
The successful candidate’s starting pay will fall within the pay range of $142,800—$210,000 USD, determined by factors like skills, experience, qualifications, work location, and market conditions. Base salary is localized. In addition to base salary, the compensation for this role includes opportunities for equity grants.
DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off, paid sick leave, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.
Key skills/competency
- Lifecycle Marketing
- CRM
- Retention Marketing
- Team Leadership
- Strategic Planning
- Cross-functional Collaboration
- Experimentation
- Agile Execution
- Product Marketing
- Customer Engagement
Skills & topics
- Lifecycle Marketing
- CRM
- Retention Marketing
- Marketing Manager
- Consumer Marketing
- Strategic Marketing
- Team Leadership
- DoorDash
- Marketing Strategy
- Customer Engagement
How to get hired
- Tailor your resume: Highlight experience in lifecycle, CRM, and team management.
- Showcase strategic thinking: Provide examples of defining direction in ambiguous environments.
- Emphasize collaboration: Detail experience influencing senior stakeholders cross-functionally.
- Demonstrate execution: Share instances of balancing strategy with a bias for action.
- Address ambiguity: Explain how you build 0→1 initiatives and scalable frameworks.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the application process for the Manager, Consumer Lifecycle Marketing role at DoorDash?
- The application process typically involves submitting your resume and cover letter, followed by initial screening. If selected, you'll progress to interviews with hiring managers and team members, which may include behavioral and strategic assessments. Candidates are encouraged to highlight their experience in lifecycle marketing, team leadership, and navigating ambiguous environments.
- What are the key responsibilities for a Manager, Consumer Lifecycle Marketing at DoorDash?
- This role involves owning lifecycle strategy for strategic bets, defining CRM approaches for emerging business lines, and building frameworks for testing and learning. You'll also lead a team of lifecycle marketers, drive prioritization, and collaborate with cross-functional leaders in Product, Analytics, Marketing, and Operations.
- What qualifications are essential for the Manager, Consumer Lifecycle Marketing position at DoorDash?
- Essential qualifications include 6-8+ years of experience in lifecycle, CRM, or retention marketing, and proven experience managing and developing high-performing teams. Strong strategic thinking, judgment, cross-functional partnership skills, and comfort operating at both strategic and tactical levels are also crucial.
- How does DoorDash support employee well-being and career growth for this role?
- DoorDash offers a comprehensive benefits package including health, dental, and vision insurance, a 401(k) with employer matching, generous paid parental leave, and wellness benefits. The company emphasizes employee growth through opportunities to solve new challenges and own careers in a rapidly changing environment.
- What does 'Strategic Bets' refer to in the Manager, Consumer Lifecycle Marketing role at DoorDash?
- 'Strategic Bets' refers to DoorDash's most important emerging initiatives, including new products, new modes of delivery, and high-priority company-wide bets. This can encompass early-stage products requiring rapid iteration (0→1) or urgent, high-visibility campaigns that need quick execution.
- How is compensation structured for the Manager, Consumer Lifecycle Marketing role at DoorDash?
- The compensation includes a base salary within a specified range ($142,800—$210,000 USD), which is determined by job-related factors and localized by work location. Additionally, the role offers opportunities for equity grants and a comprehensive benefits package.
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