Manager, Consumer Lifecycle Marketing, Strategic Bets

About The Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about, helping grow businesses and the communities that support those businesses.

Our Consumer Retention Marketing team is responsible for building lasting relationships with our customers through personalized, scalable, cross-channel experiences that drive engagement and long-term value. We focus on connecting consumers with the most relevant products, merchants, and moments across DoorDash’s expanding ecosystem, including New Verticals like Grocery, Convenience, Alcohol, and Retail, as well as high-impact seasonal and cultural Occasions.

About The Role

As the Manager of Customer Lifecycle Marketing for Strategic Bets, you will lead a team responsible for supporting DoorDash’s most important emerging initiatives, including new products, new modes, and high-priority company bets. These initiatives vary in scope and maturity, but typically fall into two categories:

• 0→1 and Emerging Bets: early-stage products that require rapid testing and iteration to establish product-market fit and scalable growth
• High-Priority, Fast-Turn Initiatives: urgent or high-visibility campaigns, including executive priorities and time-sensitive opportunities that require quick, high-quality execution

You will define how CRM supports emerging areas of the business, translating ambiguous inputs into clear strategies and plans. You will build playbooks to standardize how we bring new bets to market. You will lead a team of lifecycle marketers responsible for the above campaign types, ensuring high-quality delivery across channels.

You will partner closely with business leads and cross-functional stakeholders to align on priorities, set clear expectations, and focus efforts on the highest-impact opportunities. Success in this role requires operating with urgency, making thoughtful trade-offs, and building scalable frameworks that enable both speed and long-term growth.

This role is ideal for someone who thrives in ambiguity, likes building 0 → 1, excels at setting direction, and can balance long-term strategy with bias for action through their team.

You’re Excited About This Opportunity Because You Will…

• Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
• Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
• Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
• Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
• Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
• Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
• Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

We’re Excited About You Because You Have…

• You have 6–8+ years of experience in lifecycle, CRM, or retention marketing
• You have experience managing and developing high-performing teams
• You are highly strategic and able to define direction in ambiguous, fast-changing environments
• You have strong judgment and can prioritize effectively across competing requests
• You have a strong understanding of CRM channels, experimentation, and lifecycle strategy
• You are an excellent cross-functional partner and can influence senior stakeholders
• You are comfortable operating at both a strategic and tactical level when needed

Compensation & Benefits

The successful candidate’s starting pay will fall within the pay range of $142,800—$210,000 USD, determined by factors like skills, experience, qualifications, work location, and market conditions. Base salary is localized. In addition to base salary, the compensation for this role includes opportunities for equity grants.

DoorDash offers a comprehensive benefits package including a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off, paid sick leave, medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply.

Key skills/competency

• Lifecycle Marketing
• CRM
• Retention Marketing
• Team Leadership
• Strategic Planning
• Cross-functional Collaboration
• Experimentation
• Agile Execution
• Product Marketing
• Customer Engagement