Customer Marketing Manager
Cursor · San Francisco, CA
- On site
- Full-time
- $140,000 / year
- San Francisco, CA
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Customer Marketing Manager
Cursor · San Francisco, CA
Avery Quinn
Hiring Manager · h•••••@cursor.com
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Subject: Interested in the Customer Marketing Manager role at Cursor
Hi Avery — I came across the Customer Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Cursor stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Develop customer advocacy and marketing programs.
- Build customer proof like case studies and testimonials.
- Partner with Product, Sales, and Marketing teams.
- Drive revenue through customer influence and referrals.
- Measure, optimize, and iterate on marketing programs.
About the role
About The Role
As a Customer Marketing Manager, you will be responsible for developing strategic CXO advocacy programs, turning our most successful customers into our best storytellers, and translating our customer base into a growth engine for the company. You’ll work closely with Sales, Field Engineering, Product, and the broader Marketing team to bring the customer into every launch, brand moment, event, and GTM push. You’ll help shape how we go after new verticals, shape Cursor’s brand, and win the market. Success is measured by acts of high quality advocacy, depth of executive relationships, and customer-influenced pipeline and revenue. You’ll build the programs and narratives that help customers adopt Cursor deeply, share results publicly, and advocate for Cursor across their teams and networks. This is a high-agency operator role: you’ll set strategy, build the motion from zero, and ship and iterate relentlessly. You’ll work cross-functionally across Product Marketing, Brand, Community, Growth, Sales, and Product to drive retention, expansion, and durable word-of-mouth.What You’ll Do
- Own Cursor’s customer marketing motion: define the highest-leverage customer segments, tailor programs to build advocacy, then translate that into focused execution
- Build and scale customer proof: develop case studies, testimonials, and thought leadership that drive product pull and accelerate sales cycles
- Create advocacy programs: design and run customer champion programs, reference programs, and other campaigns
- Partner with Product and Product Marketing on launches: ensure releases include our customer’s voices and translate into value narratives, enablement, and adoption campaigns
- Work closely with the Global Field Marketing team: support customer events and community moments like workshops, executive round tables, customer advisory boards, and other first-party events like our annual conference
- Partner closely with GTM to influence revenue: partner with our Sales and Solutions to identify and build champions in key accounts, turn them into public advocates and referrals, win over prospects, and drive expansion
- Measure impact and optimize programs: define success metrics, set up tracking, and evaluate what worked, why it worked, and what to do next
- Operate with strong prioritization under constraint: stay focused on the highest-leverage work even as inbound requests and opportunities pile up
You may be a fit if
- You’ve built customer marketing programs end-to-end: strategy → roadmap → execution → measurement → iteration
- You have strong judgment about what customer proof is credible and what will move adoption
- You have strong storytelling skills that allow you to turn complex technical value into crisp narratives
- You’re energized by high ownership, ambiguity, and moving fast
- You thrive in cross-functional environments and can align teams through clear plans and results
Experience that helps
- Experience marketing to developer audiences and understanding how technical teams evaluate and adopt tools
- Track record building customer advocacy, references, case studies, and lifecycle programs with clear metrics
- Comfort with imperfect attribution and experimentation
Our Mission and Culture
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.Key skills/competency
- Customer Marketing
- CXO Advocacy
- Program Management
- Storytelling
- Cross-functional Collaboration
- Go-to-Market Strategy
- Developer Marketing
- Customer Advocacy
- Growth Marketing
- Content Creation
Skills & topics
- Customer Marketing Manager
- Customer Marketing
- Advocacy Programs
- Developer Marketing
- B2B Marketing
- Marketing Strategy
- Go-to-Market
- Case Studies
- Testimonials
- Customer Success
How to get hired
- Tailor your resume: Highlight experience building customer marketing programs end-to-end, including strategy, execution, and measurement. Emphasize your work with developer audiences and your ability to create compelling customer proof.
- Showcase advocacy skills: Demonstrate your track record in building customer advocacy, references, and case studies with clear metrics. Quantify your successes in influencing pipeline and revenue.
- Highlight cross-functional experience: Provide examples of how you've partnered with Product, Sales, and other marketing teams to achieve common goals. Showcase your ability to drive adoption and retention.
- Address the mission: Align your application with Cursor's mission to automate coding. Express enthusiasm for their flat organization, talent-dense team, and culture of truth-seeking and creativity.
- Prepare for interviews: Be ready to discuss your strategic approach to customer marketing, how you handle ambiguity, and your experience in fast-paced, high-ownership environments.
Technical preparation
Familiarize with developer tools and adoption.,Study customer marketing program frameworks.,Practice creating compelling customer narratives.,Understand CRM and marketing analytics.
Behavioral questions
Describe building a program from scratch.,How do you handle ambiguity and fast pace?,Share a time you influenced cross-functional teams.,How do you judge customer proof credibility?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the primary goal of the Customer Marketing Manager at Cursor?
- The primary goal for the Customer Marketing Manager at Cursor is to leverage the existing customer base to drive company growth. This involves developing strategic CXO advocacy programs, transforming successful customers into storytellers, and utilizing the customer base as a growth engine.
- How does Cursor measure success for the Customer Marketing Manager role?
- Success for the Customer Marketing Manager at Cursor is measured by the quality of customer advocacy acts, the depth of executive relationships established, and the customer-influenced pipeline and revenue generated.
- What kind of programs will the Customer Marketing Manager build at Cursor?
- The Customer Marketing Manager will build programs and narratives to encourage deep customer adoption, public sharing of results, and advocacy across customer teams and networks. This includes customer champion programs and reference programs.
- What kind of experience is most helpful for this Customer Marketing Manager role at Cursor?
- Experience marketing to developer audiences and understanding how technical teams evaluate and adopt tools is highly beneficial. A proven track record in building customer advocacy, references, and case studies with clear metrics is also very helpful.
- How does Cursor's company culture influence the Customer Marketing Manager role?
- Cursor has a flat organization with a small, talent-dense team that values truth-seeking, passion, and creativity. The Customer Marketing Manager role involves high agency, ambiguity, and fast-paced iteration, thriving in a cross-functional environment with spirited debate.
- What are the key responsibilities of the Customer Marketing Manager at Cursor?
- Key responsibilities include owning the customer marketing motion, defining segments, building customer proof (case studies, testimonials), creating advocacy programs, partnering on product launches, supporting field marketing events, influencing revenue through GTM, and measuring program impact.
- Is this Customer Marketing Manager role at Cursor remote or on-site?
- The job description does not explicitly state the work arrangement. However, given the emphasis on cross-functional collaboration and the small, talent-dense team culture, it is likely to be either on-site or hybrid, with potential for remote depending on the candidate's location and team structure.
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