Senior Sales Manager
Crescent Hotels & Resorts · Berkeley, CA
- On site
- Full-time
- $85,000 / year
- Berkeley, CA
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Senior Sales Manager
Crescent Hotels & Resorts · Berkeley, CA
Alex Rivera
Hiring Manager · h•••••@recruiting.ultipro.com
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Subject: Interested in the Senior Sales Manager role at Crescent Hotels & Resorts
Hi Alex — I came across the Senior Sales Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Crescent Hotels & Resorts stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Drive hotel revenue and occupancy through sales strategies.
- Prospect and secure new business opportunities.
- Manage and grow existing client relationships.
- Collaborate with internal teams for event execution.
- Utilize Hilton sales systems and CRM platforms.
About the role
Senior Sales Manager
Crescent Hotels & Resorts is seeking a highly motivated and experienced Senior Sales Manager to join our team. This role is crucial in developing and executing strategic sales plans to achieve revenue and occupancy goals for our hotel.
Key Responsibilities
- Develop and execute strategic sales plans to achieve revenue and occupancy goals.
- Prospect, solicit, and secure new business through outside sales calls, networking, trade shows, and industry events.
- Maintain and grow existing accounts while developing long-term client relationships.
- Identify and pursue opportunities within corporate, government, association, sports, SMERF, and leisure market segments.
- Conduct hotel site inspections and client presentations.
- Negotiate contracts, rates, and concessions within approved guidelines.
- Utilize Hilton sales systems and CRM platforms to manage accounts, leads, and opportunities.
- Collaborate with Catering, Revenue Management, Front Office, Food & Beverage, and Operations teams to ensure successful execution of group business.
- Participate in weekly revenue and sales strategy meetings.
- Prepare sales reports, forecasts, and activity updates.
- Monitor market trends, competitor activity, and local economic conditions to identify new business opportunities.
- Represent the hotel at community events, chamber meetings, and industry associations.
- Ensure excellent customer service before, during, and after each event or group stay.
- Maintain compliance with Hilton brand standards and Crescent Hotels & Resorts policies.
Qualifications
- Minimum of three years of hotel sales experience, preferably in a full-service hotel environment.
- Hilton sales experience preferred.
- Knowledge of group, corporate, government, association, and sports market segments.
- Experience with Delphi, OnQ, CI/TY, or similar hotel sales systems preferred.
- Strong negotiation and closing skills.
- Excellent written and verbal communication abilities.
- Strong organizational and time management skills.
- Ability to work independently while contributing to a collaborative team environment.
- Proficiency in Microsoft Office Suite.
- Valid driver's license and reliable transportation for outside sales activities.
Equal Opportunity Employer
Crescent Hotels & Resorts is an Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Key skills/competency
- Sales Strategy
- Business Development
- Client Relationship Management
- Negotiation
- Hotel Sales
- Hilton Sales Systems
- CRM Platforms
- Market Analysis
- Customer Service
- Team Collaboration
Skills & topics
- Senior Sales Manager
- Hotel Sales
- Sales Strategy
- Business Development
- Client Relationships
- Negotiation Skills
- Hilton Sales Systems
- CRM
- Hospitality Sales
- Revenue Growth
How to get hired
- Tailor your resume: Highlight your hotel sales experience, Hilton systems proficiency, and success in exceeding revenue targets.
- Craft a compelling cover letter: Emphasize your understanding of different market segments and your client relationship-building skills.
- Prepare for interviews: Be ready to discuss your sales strategies, negotiation tactics, and how you've handled challenging client situations.
- Showcase your network: Mention your experience with industry events, trade shows, and professional associations relevant to hotel sales.
Technical preparation
Master Hilton sales systems and CRM platforms.,Practice negotiation and closing techniques.,Develop proficiency in Microsoft Office Suite.,Understand hotel sales reporting and forecasting.
Behavioral questions
Describe a challenging client negotiation.,How do you build long-term client relationships?,How do you collaborate with different hotel teams?,How do you stay updated on market trends?
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What specific hotel sales systems does Crescent Hotels & Resorts use for this Senior Sales Manager role?
- The job description mentions a preference for experience with Hilton sales systems and CRM platforms, specifically naming Delphi, OnQ, CI/TY, or similar hotel sales systems. Familiarity with these or comparable industry-standard tools will be beneficial for a Senior Sales Manager applicant.
- Is Hilton brand experience a strict requirement for the Senior Sales Manager position at Crescent Hotels & Resorts?
- While Hilton sales experience is preferred for the Senior Sales Manager role, it is not a strict requirement. The company values strong hotel sales experience, particularly in full-service environments, and knowledge of various market segments. Demonstrated success in sales is key, with Hilton experience being a plus.
- What are the main market segments a Senior Sales Manager at Crescent Hotels & Resorts will target?
- The Senior Sales Manager will focus on a diverse range of market segments. These include corporate, government, association, sports, SMERF (Social, Military, Educational, Religious, Fraternal), and leisure market segments, requiring a broad understanding of different client needs.
- How important is outside sales and travel for the Senior Sales Manager role?
- Outside sales are a significant component of this Senior Sales Manager role. The job involves conducting outside sales calls, attending trade shows, and representing the hotel at community and industry events. A valid driver's license and reliable transportation are required for these activities.
- What kind of collaboration is expected from the Senior Sales Manager at Crescent Hotels & Resorts?
- The Senior Sales Manager is expected to collaborate closely with various hotel departments. This includes Catering, Revenue Management, Front Office, Food & Beverage, and Operations teams to ensure seamless execution of group business and exceptional guest experiences.
- What is the minimum experience required to be considered for the Senior Sales Manager role?
- The minimum requirement for this Senior Sales Manager position is three years of hotel sales experience. Experience in a full-service hotel environment is particularly preferred, along with knowledge of key market segments and sales systems.
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