Product Marketing Manager
Cohere · San Francisco, CA
- Hybrid
- Full-time
- $150,000 / year
- San Francisco, CA
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Subject: Interested in the Product Marketing Manager role at Cohere
Hi Riley — I came across the Product Marketing Manager opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and Cohere stood out because…
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Job highlights
- Lead AI product marketing strategies and go-to-market.
- Drive product adoption and business growth.
- Develop positioning and competitive differentiation.
- Collaborate with cross-functional teams.
- Manage product launches and sales enablement.
About the role
About Cohere
Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.
We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products. Join us on our mission and shape the future!
About the Role
The Product Marketing Manager will be responsible for developing and executing marketing strategies for artificial intelligence (AI) products, with a focus on driving product adoption and business growth. They will lead the strategy and go-to-market for product positioning and competitive differentiation across all stages of the buyer and customer journey.
This role requires a deep understanding of AI technologies and the ability to develop and execute effective marketing strategies that drive growth and increase market share and competitiveness. The Product Marketing Manager will collaborate with cross-functional teams, including software developers, data scientists, marketing teams, sales staff, and senior company leadership, to ensure successful execution of all marketing initiatives.
They will be responsible for optimizing marketing strategies, managing product launches, developing sales enablement materials, and working with internal and external stakeholders to drive product innovation.
In This Role You Will
- Work with product managers to understand the key value proposition and target markets and devise marketing campaigns that will drive demand
- Devise and execute on marketing campaigns, promotions, content marketing initiatives, and build sales trainings/collateral
- Ensure consistency in brand voice and tone across all content
- Collaborate with internal teams and external partners to deliver content on time and aligned with business objectives
- Oversee strategic product launches from beta thru GA, ensuring targets are met
- Enable sales teams at all levels on Cohere’s value proposition and messaging
- Conduct competitive analysis to inform product development, pricing, and marketing activities
This career opportunity may be a good match for you if you have:
- Experience with LLMs and RAG
- 5+ years of product marketing experience in Enterprise software and SaaS
- High level of technical acumen and understanding of complex technologies
- Ability to operate in a fast-moving and constantly changing environment
- Strong interpersonal skills with a sense of conviction and diplomacy
- Strong communication skills, verbal and written
- Strong sense of ownership
If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!
We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.
Full-Time Employees At Cohere Enjoy These Perks
- An open and inclusive culture and work environment
- Work closely with a team on the cutting edge of AI research
- Weekly lunch stipend, in-office lunches & snacks
- Full health and dental benefits, including a separate budget to take care of your mental health
- 100% Parental Leave top-up for up to 6 months
- Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
- Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend
- 6 weeks of vacation (30 working days!)
Key skills/competency
- Product Marketing
- AI Products
- Go-to-Market Strategy
- Competitive Differentiation
- Enterprise Software Marketing
- SaaS Marketing
- LLMs
- RAG
- Sales Enablement
- Market Share Growth
Skills & topics
- Product Marketing Manager
- AI
- LLM
- RAG
- SaaS
- Enterprise Software
- Go-to-Market Strategy
- Product Launch
- Marketing Campaigns
- Competitive Analysis
How to get hired
- Tailor your resume: Highlight experience with LLMs, RAG, and 5+ years in enterprise software/SaaS product marketing.
- Showcase technical acumen: Emphasize your understanding of complex AI technologies and fast-paced environments.
- Demonstrate ownership: Provide examples of leading product launches and driving market share growth.
- Prepare for interviews: Be ready to discuss your strategic thinking, communication skills, and collaborative approach.
- Express passion for AI: Align your resume and interview answers with Cohere's mission to scale intelligence.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Product Marketing Manager role at Cohere?
- The Product Marketing Manager at Cohere will focus on developing and executing marketing strategies for AI products to drive adoption and business growth. This includes leading go-to-market strategies, product positioning, and competitive differentiation.
- What AI technologies are most relevant for this Product Marketing Manager position?
- Experience with Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) is highly relevant for this role, as Cohere specializes in frontier AI models.
- How much experience is typically required for a Product Marketing Manager at Cohere?
- Cohere generally looks for candidates with 5+ years of product marketing experience, particularly within Enterprise software and SaaS environments.
- What kind of work environment can I expect at Cohere?
- Cohere offers an open, inclusive, and fast-moving work environment. Employees work closely with a team at the cutting edge of AI research and have access to various perks like a weekly lunch stipend and remote-flexible options.
- How does Cohere handle accommodations during the recruitment process?
- Cohere is committed to equal opportunities and provides accommodations upon request. Candidates needing accommodations should submit an Accommodations Request Form.
- Does Cohere use AI tools for screening applications for the Product Marketing Manager role?
- Yes, Cohere may use AI-enabled tools to screen applicants for this position, which helps identify potentially qualified candidates but does not limit the applications recruiters may review.
- What are the key responsibilities of a Product Marketing Manager at Cohere?
- Key responsibilities include working with product managers on value propositions, devising and executing marketing campaigns, managing product launches, creating sales enablement materials, and conducting competitive analysis.
- What are the benefits for full-time employees at Cohere?
- Full-time employees receive comprehensive health and dental benefits, parental leave top-up, personal enrichment benefits, a generous vacation policy (6 weeks), and remote-flexible work options.
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