Digital District Engagement Advocate
Canva · Austin, TX
- On site
- Full-time
- $95,000 / year
- Austin, TX
Job highlights
- Drive activation and adoption using customer data.
- Build dashboards and actionable reporting frameworks.
- Design targeted plays for high-priority segments.
- Refine segmentation for personalized outreach.
- Collaborate cross-functionally to improve strategies.
About the role
Digital Engagement Advocate at Canva
Join the team redefining how the world experiences design.
Hello, hey, gday, mabuhay, kia ora, 你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where And How You Can Work
Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. You have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
What You’d Be Doing In This Role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
This is a hands-on strategic role that requires both analytical proficiency (SQL, data visualization, interpreting metrics) and customer success intuition (understanding what matters to educators and how schools make decisions).
At The Moment, This Role Is Focused On
- Turning customer data (usage, support, campaign performance) into clear insights that drive activation and adoption across our 20k scaled accounts.
- Building dashboards and reporting frameworks that make performance trends actionable for stakeholders.
- Designing targeted activation plays for high-priority segments to unlock growth opportunities.
- Refining customer segmentation to enable personalized, high-impact outreach strategies.
- Partnering cross-functionally (e.g. CHT, regional leads, Product) to surface friction points and align on strategic improvements.
- Owning measurement for our scaled activation programs, identifying what’s working and where to invest next.
You're probably a match if
- You have strong analytical skills with advanced Excel/Sheets and experience in data visualization tools (e.g. Looker, Mode). SQL proficiency is a plus.
- You bring experience in customer success, operations, or product analytics, with a solid understanding of lifecycle stages and segmentation.
- You can translate complex data into compelling narratives and clear recommendations for non-technical stakeholders.
- You balance rigor with action — comfortable testing, iterating, and making data-informed decisions without waiting for perfection.
- You’re both self-directed and highly collaborative, driving work forward while partnering effectively across teams.
- You think systemically, care deeply about detail and data accuracy, and stay curious in solving complex customer challenges.
About The Team
The Digital District Engagement team empowers smaller K-12 schools and districts around the world to unlock value with Canva. We turn customer behavior, usage insights, and support trends into targeted activation strategies that drive meaningful engagement at scale. By partnering closely with regional and cross-functional teams, we ensure our campaigns are data-informed, prioritized, and designed to help every district succeed.
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.
Here's a Taste Of What's On Offer
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other Stuff To Know
We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.
Check out lifeatcanva.com for more info.
Key skills/competency
- Digital Engagement Advocate
- Data Analysis
- Customer Success
- SQL
- Data Visualization
- Excel
- Segmentation
- Activation Strategies
- Cross-functional Collaboration
- Performance Measurement
Skills & topics
- Digital Engagement Advocate
- Data Analysis
- Customer Success
- SQL
- Data Visualization
- Excel
- Segmentation
- Activation Strategies
- Canva Jobs
- EdTech
How to get hired
- Tailor your resume: Highlight analytical skills, customer success, and data visualization experience relevant to the Digital Engagement Advocate role.
- Showcase data proficiency: Emphasize your experience with SQL, Excel, and data visualization tools like Looker or Mode.
- Quantify achievements: Use numbers to demonstrate the impact of your activation strategies and customer insights.
- Demonstrate collaboration: Provide examples of successful cross-functional partnerships and driving initiatives.
- Align with Canva's values: Research Canva's mission and culture to show how you fit their innovative and collaborative environment.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Digital Engagement Advocate role at Canva?
- The Digital Engagement Advocate role at Canva is focused on leveraging customer data to drive activation and adoption within K-12 schools and districts. This involves turning data into actionable insights, building reporting frameworks, designing targeted outreach strategies, and collaborating cross-functionally to enhance customer engagement.
- What technical skills are most important for a Digital Engagement Advocate at Canva?
- Key technical skills for this role include strong analytical abilities with advanced Excel/Sheets, experience with data visualization tools (e.g., Looker, Mode), and proficiency in SQL. The ability to interpret metrics and translate complex data into clear recommendations is also crucial.
- How does Canva approach work-life balance for its employees, including the Digital Engagement Advocate?
- Canva emphasizes a flexible approach to work, allowing employees to choose the balance that empowers them and their team. While they have offices in Sydney and Austin, the company trusts 'Canvanauts' to determine their optimal work arrangement.
- What kind of customer segments does the Digital Engagement Advocate work with at Canva?
- This role specifically focuses on K-12 schools and districts globally, particularly smaller institutions. The Digital Engagement Advocate refines customer segmentation to enable personalized, high-impact outreach strategies for these educational segments.
- What are the benefits offered to a Digital Engagement Advocate at Canva?
- Canva offers a comprehensive benefits package including equity, health benefits, a 401(k) with company contribution, inclusive parental leave, and an annual 'Vibe & Thrive' allowance for wellbeing and social connection. They also offer flexible leave options.
- Does Canva require specific pronouns or interview adjustments for the Digital Engagement Advocate application?
- Yes, Canva requests that applicants share their pronouns and any reasonable adjustments needed for the interview process. They are committed to an inclusive hiring process and note that interviews are conducted virtually.
- How does the Digital District Engagement team at Canva contribute to the company's goals?
- The Digital District Engagement team empowers educational institutions globally to unlock value with Canva. They achieve this by translating customer behavior and data insights into targeted activation strategies, driving meaningful engagement at scale and ensuring campaign effectiveness through data-informed prioritization.