Gap Inc. Marketing Manager - Customer Lifecycle
BoF Careers · New York, NY
- On site
- Full-time
- $137,300 / year
- New York, NY
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Subject: Interested in the Gap Inc. Marketing Manager - Customer Lifecycle role at BoF Careers
Hi Dana — I came across the Gap Inc. Marketing Manager - Customer Lifecycle opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and BoF Careers stood out because…
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Job highlights
- Manage customer lifecycle marketing programs for engagement and retention.
- Execute multi-channel campaigns across email, SMS, and push.
- Utilize customer insights for targeted segmentation and list building.
- Collaborate with cross-functional teams for campaign deployment.
- Analyze campaign performance and drive optimization for loyalty.
About the role
About Gap Inc.
At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.
Our portfolio-Old Navy, Gap, Banana Republic, and Athleta-each brings a distinct point of view to how we show up in the world and serve our customers.
- Old Navy democratizes style with quality and value for all.
- Gap champions originality through essential pieces that celebrate individuality.
- Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel.
- Athleta champions the Power of She through confidence, strength, and movement.
We're driven by a shared purpose: to bridge gaps-between people, perspectives, and possibilities-to create a better world.
We're building a team that performs at a high level-people who think boldly, take ownership, and turn ideas into impact. If you're ready to learn fast and help shape what's next, you'll fit right in.
About The Role
We are seeking a detail-oriented and customer-focused Manager of Customer Lifecycle to support the planning, execution, and optimization of programs that drive customer engagement, retention, and loyalty. This role will partner closely with cross-functional teams to deliver effective lifecycle campaigns and gather insights that improve customer experience and business outcomes. The ideal candidate has hands-on experience with lifecycle marketing, CRM tools, and data-driven campaign execution.
What You'll Do
- Execute Lifecycle Campaigns: Support the development and execution of customer lifecycle marketing initiatives that drive engagement, retention, and loyalty. Manage day-to-day execution of campaigns across email, SMS, push, in-app, and other owned channels.
- Customer Segmentation & Targeting: Use established segmentation frameworks and customer insights to build targeted campaign lists. Partner with data and CRM teams to ensure segmentation accuracy and performance tracking.
- Campaign Management & Optimization: Build, QA, launch, and monitor multichannel lifecycle campaigns. Track campaign performance and recommend improvements to increase conversion and retention.
- Loyalty Program Support: Assist in maintaining and executing loyalty and referral program initiatives. Monitor program performance metrics and identify opportunities for incremental improvements.
- Omni-Channel Support: Help deliver consistent and personalized customer experiences across digital and in-store touchpoints. Support the integration of lifecycle campaigns into broader omni-channel strategies.
- Cross-Functional Collaboration: Coordinate with CRM, product, creative, and customer service teams to ensure smooth campaign development and deployment. Participate in project meetings and contribute insights to support customer-centric decision-making.
- Reporting & Insights: Gather campaign performance data, prepare reports, and highlight key insights for leadership. Support testing plans (A/B tests, offer tests, creative tests) to improve campaign effectiveness.
Who You Are
- Experience in customer lifecycle marketing, CRM, or a related role; retail industry experience a plus.
- Strong analytical skills and comfort working with data to inform decisions.
- Experience with marketing automation or CRM tools (e.g., Salesforce Marketing Cloud, Braze, Adobe Campaign).
- Detail-oriented with excellent organizational and project-management skills.
- Effective communicator who can collaborate across teams.
- Ability to manage multiple projects and adapt quickly in a fast-paced environment.
Salary Range
$119,400.00 - $155,200.00
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.
Benefits At Gap Inc.
- Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
- One of the most competitive Paid Time Off plans in the industry.*
- Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.*
- Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.*
- Employee stock purchase plan.*
- Medical, dental, vision and life insurance.*
- See more of the benefits we offer.
- For eligible employees
Equal Opportunity Employer Statement
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.
Key skills/competency
- Customer Lifecycle Marketing
- CRM
- Marketing Automation
- Campaign Management
- Data Analysis
- Retail Marketing
- Email Marketing
- SMS Marketing
- Loyalty Programs
- Cross-functional Collaboration
Skills & topics
- Marketing Manager
- Customer Lifecycle
- CRM
- Marketing Automation
- Campaign Management
- Data Analysis
- Retail Marketing
- Email Marketing
- Loyalty Programs
- Gap Inc.
How to get hired
- Tailor your resume: Highlight CRM, lifecycle marketing, and data analysis skills. Emphasize retail industry experience if applicable.
- Craft a strong cover letter: Showcase your understanding of Gap Inc.'s brands and customer-centric approach.
- Prepare for behavioral questions: Be ready to discuss collaboration, problem-solving, and adaptability.
- Research Gap Inc.: Understand their brands, values, and recent initiatives to align your application.
- Showcase technical proficiency: Mention experience with marketing automation/CRM tools like Salesforce Marketing Cloud or Braze.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the typical career path for a Marketing Manager - Customer Lifecycle at Gap Inc.?
- At Gap Inc., a Marketing Manager - Customer Lifecycle role can lead to senior management positions within marketing, CRM, or broader customer experience functions. Growth opportunities often involve increased responsibility for strategy development, team leadership, and managing larger campaign budgets. Employees are encouraged to develop skills in data analysis and cross-functional collaboration, which are valuable for career advancement across the company's diverse brands.
- What CRM tools does Gap Inc. use for customer lifecycle marketing?
- Gap Inc. utilizes marketing automation and CRM tools such as Salesforce Marketing Cloud and Braze, as mentioned in the job description. Proficiency in these or similar platforms is highly valued for this Marketing Manager - Customer Lifecycle position. Candidates are encouraged to highlight their experience with these specific tools or transferable skills from other robust CRM systems.
- How does Gap Inc. approach customer segmentation for lifecycle marketing?
- Gap Inc. employs established segmentation frameworks and customer insights to build targeted campaign lists for their lifecycle marketing efforts. The Marketing Manager - Customer Lifecycle role involves partnering with data and CRM teams to ensure segmentation accuracy and performance tracking. This focus on data-driven targeting aims to deliver personalized experiences and improve business outcomes across all brands.
- What kind of analytical skills are expected for the Marketing Manager - Customer Lifecycle role at Gap Inc.?
- The Marketing Manager - Customer Lifecycle role at Gap Inc. requires strong analytical skills to inform decisions through data. This includes the ability to track campaign performance, analyze A/B tests, interpret customer insights, and prepare reports with key findings for leadership. Comfort working with data is essential for optimizing campaigns and driving customer engagement and retention.
- Does Gap Inc. offer remote work options for the Marketing Manager - Customer Lifecycle position?
- The job description does not explicitly state whether the Marketing Manager - Customer Lifecycle position is remote, hybrid, or on-site. Based on the typical nature of marketing management roles requiring cross-functional collaboration and potential in-store touchpoints, it is likely an on-site or hybrid position. Candidates should clarify work arrangement details during the interview process.