Product Line Manager Leader
AFL · Dallas, TX
- On site
- Full-time
- $150,000 / year
- Dallas, TX
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Product Line Manager Leader
AFL · Dallas, TX
Casey Reed
Hiring Manager · h•••••@careers.aflglobal.com
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Subject: Interested in the Product Line Manager Leader role at AFL
Hi Casey — I came across the Product Line Manager Leader opening and wanted to reach out directly. I've spent the last few years doing exactly this kind of work, and AFL stood out because…
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Not recommended alone — most applicants never hear back.
Job highlights
- Lead product strategy and market share growth.
- Manage product lifecycles and P&L.
- Drive new product introductions and sales enablement.
- Develop and implement pricing strategies.
- Lead and develop a high-performing team.
About the role
Product Line Manager Leader - Connectivity
AFL manufactures industry-leading fiber optic cable, connectivity and accessories and provides engineering and installation services for some of the largest telecom customers in the world. Our company was founded in 1984 with a single fiber optic cable and today, we manufacture thousands of products, generate an excess of $2B in revenue, and employ approximately 11,000 associates worldwide. At AFL, we recognize that our employees are our greatest asset. We hire and train each individual, investing in them to ensure success in their careers. With a commitment to professional development and growth, let us connect you to your next career opportunity.
What We Offer
- Flexible time off policy
- 401K Company match (up to 4% - dollar for dollar)
- Professional development, training, and tuition reimbursement programs
- Excellent medical, dental, vision, and life insurance policy options
- Opportunities for career advancement with an industry leading company!
We are seeking a Product Line Manager Leader (PLM Lead) to join our Connectivity team. This position may be able to work remotely from anywhere, but preferably in the Dallas Texas area.
The Product Line Manager Leader (PLM Lead) is a seasoned leader whose primary role is to deliver product and market intelligence to AFL with the objective of increasing market share for assigned product range(s). The PLM Lead will define product, pricing, and promotion strategies. They will also manage other PLMs or Associate PLMs.
Responsibilities
Key responsibilities/essential functions include:
- Strategy: Achieves long term market performance goals by establishing the long-term vision and strategy for assigned product ranges. Acts as the champion and evangelist for communicating the product line vision and strategy to all relevant participants and stakeholders.
- Portfolio Management: Successfully manages designated product range(s) over its life cycle in the broader product portfolio of the business area in a manner that maximizes the overall return/profit to the company, within the context of company, business area and marketing plans. Ensures compliance with quality systems, regulatory requirements, and commercial change process. Leads the commercial input to the product development process including the development of product market requirements and identification of target market segments and customers for new products. Manages all aspects of the product (s) life cycle starting with the detailed planning phase (in development) until the product is terminated. Defines Product Models and Structures. Identify Offerings Items & Structures.
- Sales Enablement: Identifies the requirements for coordinating the development and deployment of the training, content, processes, practices, and tools needed to support salespeople throughout the buyer's journey. This includes working collaboratively with sales, marketing, partners and other key stakeholders to increase sales results and productivity. Responsible for the performance of new product introductions including accountability for project pro-forma post launch financial performance.
- Pricing: Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders. Effectively manages price including list price and customer or project level discounting to balance growth, capacity utilization and product line profitability objectives.
- Other: Leads a team and is responsible for goals, performance evaluation, and personnel decisions. Establishes a commitment to quality and communicate the importance of meeting statutory, regulatory and customer requirements. Ensures quality policy is understood, implemented, and maintained at all levels of the organization. Establishes and communicates quality objectives that are measurable and consistent with the quality policy. Establishes and nurtures new business relationships, including cultivating partnerships with new companies, existing rack manufacturers, and emerging start-ups.
- Leadership & People Management: Leads with a decisive, high-ownership management style, setting clear expectations and driving consistent execution across the team. Builds and develops a high-performing, results-oriented team through ongoing coaching, feedback, and structured performance management. Creates a culture of accountability and operational rigor, ensuring team members follow through and deliver on commitments. Drives clarity and alignment by defining goals, processes, milestones, and metrics for both team members and product initiatives. Acts as a change agent who challenges the status quo, introduces improved ways of working, and guides teams effectively through transformation. Influences cross-functional partners through strong communication and data-driven decision-making to ensure buy-in to product and market strategies.
Qualifications
- Bachelor’s degree in Marketing, Engineering, Science, Business Administration, or related field
- 10+ years’ experience in product marketing, product development, or related field
- Strong project management skills
- Product Management/Marketing expertise, including market trends/analysis, NPI process, product roadmap development, product life-cycle management.
- Experience working effectively within a matrix environment
- Data Center Ecosystem Experience: knowledge of the overall environment and infrastructure within data centers, including the different components and how they interact (e.g., networking equipment, rack power distribution, and cooling)
- Proven track record of successfully establishing initial engagement with companies, driving productive collaborations and fostering successful partnerships
- Moderate travel is required
- Ability to work extended hours to accommodate global operations may be required
- Demonstrated experience leading and developing high-performing teams, including setting clear goals, providing structured coaching, and driving accountability within a matrixed environment.
- Proven ability to influence and lead cross-functional stakeholders at multiple organizational levels, driving alignment, decision-making, and execution in fast-moving or evolving business conditions.
Preferred Qualifications
- Data center infrastructure or telecommunications product/industry/technical acumen
- Experience working in a global environment
Key skills/competency
- Product Line Management
- Market Intelligence
- Product Strategy
- Portfolio Management
- Sales Enablement
- Pricing Strategy
- Leadership
- People Management
- Data Center Ecosystem
- Project Management
Skills & topics
- Product Management
- Product Marketing
- Market Analysis
- Product Strategy
- Portfolio Management
- New Product Introduction
- Pricing Strategy
- Leadership
- Team Management
- Data Center
- Telecommunications
- Fiber Optics
- Connectivity
- B2B
- Engineering
- Business Development
How to get hired
- Tailor your resume: Highlight product management, market analysis, and leadership experience relevant to AFL's needs.
- Showcase your impact: Quantify achievements in market share growth, P&L improvement, and new product success.
- Demonstrate leadership: Provide examples of successfully leading and developing teams in a matrixed environment.
- Emphasize data center knowledge: Detail your experience with data center ecosystems and telecommunications infrastructure.
- Prepare for interviews: Be ready to discuss your strategic thinking, pricing models, and cross-functional influence.
Technical preparation
Master product lifecycle management frameworks.,Analyze market trends and competitive landscapes.,Develop and present product roadmaps effectively.,Understand data center infrastructure components.
Behavioral questions
Describe a successful product strategy you developed.,How do you manage a team to achieve goals?,How do you influence cross-functional stakeholders?,Share an experience of a challenging product launch.
Prefer to apply the usual way?
Not recommended alone — most applicants never hear back. Email the hiring manager first.
Frequently asked questions
- What is the typical career path for a Product Line Manager Leader at AFL?
- A Product Line Manager Leader at AFL typically progresses by taking on broader product responsibilities, managing larger or more strategic product portfolios, or moving into higher leadership roles within the product management or commercial organization. Continued success in driving market share, profitability, and team development are key factors for advancement.
- How does AFL support professional development for its Product Line Managers?
- AFL offers robust professional development opportunities, including training programs, tuition reimbursement, and access to industry conferences. They encourage continuous learning to help Product Line Managers stay ahead of market trends and enhance their leadership skills.
- What is the company culture like at AFL for a Product Line Manager Leader?
- AFL fosters a culture that values employee growth and development. As a Product Line Manager Leader, you'd experience a dynamic environment focused on collaboration, innovation, and achieving market leadership. The company emphasizes a decisive, high-ownership management style and building high-performing teams.
- How does AFL approach product strategy and portfolio management?
- AFL approaches product strategy by establishing long-term visions for product ranges and ensuring they align with overall business and marketing plans. Portfolio management involves maximizing return on investment throughout the product lifecycle, from development to termination, while ensuring quality and regulatory compliance.
- What are the key performance indicators for a Product Line Manager Leader at AFL?
- Key performance indicators for a Product Line Manager Leader at AFL likely include market share growth for assigned product ranges, product line profitability, successful new product introductions, team performance, and effective stakeholder management within a matrixed environment.
- Does AFL offer remote work options for this Product Line Manager Leader role?
- Yes, this Product Line Manager Leader position offers remote work flexibility, with a preference for candidates located in or near the Dallas, Texas area. This allows for broader talent acquisition while maintaining a connection to key operational hubs.
- How does AFL handle pricing decisions for its product lines?
- AFL determines product pricing based on thorough market research, analysis of production and sales costs, volume projections, and costing for special orders. Effective price management, including list prices and customer-specific discounts, is crucial for balancing growth, capacity, and profitability objectives.
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