Director, Marketing Strategy & Planning
The Farmer's Dog · New York, New York, United States
Posted about 2 months ago
or apply directly on The Farmer's Dog's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 69 days The Farmer's Dog's roles stay open a median of 77 days
- Reposted
- No
- Salary listed
- No 5% of The Farmer's Dog's roles list one
- Ghost-job risk at The Farmer's Dog
- high 36 stale, 0 reposted of 38 open
- Hiring momentum
- 47 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-23
Measured from postings appearing on and disappearing from The Farmer's Dog's own greenhouse board since 2026-08-03. Full hiring picture for The Farmer's Dog.
About this role
The Director of Marketing Channel Strategy at The Farmer's Dog will oversee the marketing budget process, ensuring alignment across various marketing pillars and finance. This role involves analyzing investment optimizations, assessing risks, and building operational rhythms to support strategic goals. The position requires strong analytical skills and collaboration with cross-functional teams to drive effective marketing strategies.
- benefits
- 5/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of The Farmer's Dog as an employer.
What you need
- 12+ years of experience in channel marketing analytics, strategic finance, FP&A, or marketing strategy and planning
- Experience with DTC or subscription business
- Strong analytical skills and comfort with financial modeling
- Ability to communicate complex tradeoffs simply to senior stakeholders
- Experience in budget planning and allocation with cross-functional leaders
- Ability to spot risks early and provide structured recommendations
What you get
- Dog-friendly office in SoHo
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company supported mental health benefits
- 12 week paid parental leave
- Competitive 401k plan with company match
Worth weighing
- In-office culture requires presence 4-5 days a week
- Role involves a high level of ambiguity and requires a proactive approach
- No specific mention of work-life balance or flexibility beyond PTO
Summarised from The Farmer's Dog's posting. Read the full original.
Listed by The Farmer's Dog on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.
More roles at The Farmer's Dog
- Senior Software Engineer 2New York, New York, United States
- Retail Media Marketing ManagerNew York, New York, United States
- Regional Activation Manager- South CentralAnywhere in the United States
- Regional Activation Manager- WestAnywhere in the United States
- Regional Activation Manager- NortheastNew York, New York, United States
- Regional Activation Manager- SoutheastAnywhere in the United States
- Protein Procurement ManagerNew York, New York, United States
- Culture and Capability ManagerNew York, New York, United States