VP, D2C Creative, Product and Campaign Strategy (Fan Engagement)
Sony Music Global Job Board · United States, New York, New York
Posted about a month ago
or apply directly on Sony Music Global Job Board's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 33 days Sony Music Global Job Board's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 1% of Sony Music Global Job Board's roles list one
- Ghost-job risk at Sony Music Global Job Board
- high 81 stale, 6 reposted of 158 open
- Hiring momentum
- 264 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Sony Music Global Job Board's own greenhouse board since 2026-08-03. Full hiring picture for Sony Music Global Job Board.
About this role
The VP, D2C Creative, Product and Campaign Strategy will lead a small team focused on enhancing direct-to-consumer marketing strategies for Sony Music's labels. This role involves developing creative frameworks, managing D2C product insights, and overseeing campaign strategies to engage fans effectively across various markets. The VP will collaborate closely with label teams to ensure that D2C initiatives align with artist narratives and marketing goals, while also providing training and support to enhance D2C capabilities within the organization.
- benefits
- 3/5
- freshness
- 3/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Sony Music Global Job Board as an employer.
What you need
- 10+ years of experience in fan engagement, D2C marketing, CRM, eCommerce, merchandising or digital marketing
- Deep understanding of music fan behavior and D2C commerce
- Strong knowledge of lifecycle marketing, CRM platforms, email and SMS execution, segmentation and first-party data strategy
- Practical experience with D2C performance marketing
- Strong creative instincts and experience collaborating across design, marketing, merchandising and product functions
- Experience building scalable campaign workflows and operational best practices in high-volume environments
What you get
- Opportunity to shape the future of global music commerce and fan engagement
- Collaboration with industry-leading artists and executives
- Dynamic and entrepreneurial culture
- Investment in professional growth and long-term career development
- Competitive compensation package including salary, bonus eligibility, and comprehensive benefits
Worth weighing
- No specific salary listed, but a pay range is provided ($200,000 - $250,000)
- Role requires influencing without authority, which may be challenging in a matrixed organization
- The team operates as a shared service, which may limit direct control over D2C initiatives
Summarised from Sony Music Global Job Board's posting. Read the full original.
Listed by Sony Music Global Job Board on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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