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SoFi

Brand Director, Social Strategy

SoFi · San Francisco, CA

Posted 22 days ago

or apply directly on SoFi's site. We never take the application ourselves.

Is this posting real?

This role has been open
22 days
SoFi's roles stay open a median of 33 days
Reposted
No
Salary listed
No
7% of SoFi's roles list one
Ghost-job risk at SoFi
high
23 stale, 5 reposted of 61 open
Hiring momentum
122 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from SoFi's own greenhouse board since 2026-08-03. Full hiring picture for SoFi.

About this role

The Brand Director, Social Strategy at SoFi will lead the development and execution of social strategies to enhance the brand's online presence and cultural relevance. This role involves creating platform-native content, leveraging member data, and driving engagement through innovative storytelling across various social media platforms. The director will manage a small team and collaborate with internal partners to amplify SoFi's brand awareness and impact.

Our read on this posting2.8out of 5
benefits
1/5
freshness
4/5
career value
4/5
role clarity
5/5
pay transparency
0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of SoFi as an employer.

What you need

  • 8+ years in social media, creator marketing or brand strategy
  • Deep understanding of platform behavior and internet culture
  • Proven experience building social strategies that drive measurable brand impact
  • Strong instincts across creative, copy, video, trends, and storytelling
  • Ability to leverage AI as a creative and operational force multiplier
  • Ability to move seamlessly between strategy and execution

Nice to have

  • Experience in fintech, sports, media, or culturally relevant brands
  • Experience activating around sports, live events, or creator partnerships
  • Hands-on content development and platform publishing experience

Worth weighing

  • No specific salary range provided, only a base pay range mentioned based on individual factors
  • The role requires a blend of strategic vision and hands-on execution, which may appeal to candidates looking for diverse responsibilities
  • The emphasis on fast-paced environments may not suit everyone, particularly those preferring a more structured pace

Summarised from SoFi's posting. Read the full original.

Listed by SoFi on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

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