Associate Director of Product Marketing, ICHRA
Oscar Health · New York, New York, United States
Posted about 3 months ago · $163,944 - $215,176
or apply directly on Oscar Health's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 80 days Oscar Health's roles stay open a median of 77 days
- Reposted
- No
- Salary listed
- Yes 90% of Oscar Health's roles list one
- Ghost-job risk at Oscar Health
- high 282 stale, 9 reposted of 303 open
- Hiring momentum
- 439 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-23
Measured from postings appearing on and disappearing from Oscar Health's own greenhouse board since 2026-08-03. Full hiring picture for Oscar Health.
About this role
The Associate Director of Product Marketing for ICHRA at Oscar will lead the execution of go-to-market activities and localized launch campaigns for the Individual Coverage Health Reimbursement Arrangement business. This role involves translating technical features into clear messaging, coordinating with various teams to enhance broker adoption and member enrollment, and managing product lifecycles and performance analytics.
- benefits
- 5/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 4/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Oscar Health as an employer.
What you need
- 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing
- Bachelor's degree or 4 years of relevant experience
- Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products
- Track record managing project timelines and creative assets under strict deadlines
Nice to have
- Experience supporting B2B broker networks or employer benefit administration platforms
- Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup
- Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines
- Familiarity with MarTech technology
What you get
- Base pay of $163,944 - $215,176 per year
- Participation in Oscar's unlimited vacation program
- Annual performance bonuses
- Medical, dental, and vision benefits
- 11 paid holidays
- Paid sick time
Worth weighing
- Hybrid work schedule with 3 days in-office required
- Focus on execution (70%) over strategy (30%) may limit strategic growth opportunities
- Specific experience in health insurance or related fields is crucial for success in this role
Summarised from Oscar Health's posting. Read the full original.
Listed by Oscar Health on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.
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