CRM & Lifecycle Marketing Lead

Posted 29 days ago

or apply directly on Finyard's site. We never take the application ourselves.

Is this posting real?

This role has been open: 29 days
Reposted: No
Salary listed: No
Ghost-job risk at Finyard: high
Hiring momentum: 7 roles opened in the last 90 days
Last confirmed on the employer's board: 2026-10-22

Measured from postings appearing on and disappearing from Finyard's own greenhouse board since 2026-08-03. Full hiring picture for Finyard.

About this role

The CRM & Lifecycle Marketing Lead at Finyard will be responsible for designing and developing lifecycle communication programs that enhance client activation, engagement, retention, and reactivation. This role involves analyzing customer behavior, creating targeted communication journeys, and collaborating with various teams to ensure effective and compliant messaging across multiple channels. The position requires a strategic mindset to identify opportunities and barriers in the customer lifecycle and to optimize communication based on performance data.

Our read on this posting3.2out of 5

benefits: 1/5
freshness: 5/5
career value: 5/5
role clarity: 5/5
pay transparency: 0/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Finyard as an employer.

What you need

5+ years of experience in CRM, lifecycle marketing, retention marketing, customer engagement or a similar area
At least 2 years of experience in the fintech environment
Proven experience designing lifecycle programmes end to end
Strong understanding of customer lifecycle mechanics: onboarding, activation, engagement, retention, churn prevention and reactivation
Ability to identify behavioural barriers, lifecycle gaps and engagement opportunities
Strong business and customer thinking

Nice to have

Experience adapting CRM communication for international markets such as MENA, SEA, Africa or LATAM
Experience building CRM programmes from an early or underdeveloped stage
Experience creating message libraries, tone-of-voice guidelines or reusable lifecycle communication frameworks
Experience working with educational client journeys or event-driven communication

Worth weighing

No salary listed
Role requires a blend of strategic thinking and hands-on execution
The position involves working under a service agreement model which may imply a certain level of autonomy and accountability

Summarised from Finyard's posting. Read the full original.

Listed by Finyard on their greenhouse job board, last confirmed open on 2026-10-22. PitchMeAI is not the employer.

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