Fellow

Vice President, DTC & eCommerce

Fellow · San Francisco, CA

Posted 23 days ago · $260,000–$275,000

or apply directly on Fellow's site. We never take the application ourselves.

Is this posting real?

This role has been open
23 days
Fellow's roles stay open a median of 24 days
Reposted
No
Salary listed
Yes
67% of Fellow's roles list one
Ghost-job risk at Fellow
moderate
5 stale, 0 reposted of 15 open
Hiring momentum
18 roles opened in the last 90 days
↑ up vs. the prior 90 days
Last confirmed on the employer's board
2026-09-17

Measured from postings appearing on and disappearing from Fellow's own greenhouse board since 2026-08-03. Full hiring picture for Fellow.

About this role

The Vice President of DTC & eCommerce at Fellow will lead the global direct-to-consumer business, focusing on performance reporting, growth marketing strategy, and team leadership. Responsibilities include managing financial forecasting, overseeing marketing efforts, and driving strategic planning while collaborating with various departments. The role requires a strong analytical mindset and the ability to leverage data for decision-making.

Our read on this posting4.8out of 5
benefits
5/5
freshness
4/5
career value
5/5
role clarity
5/5
pay transparency
5/5

Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Fellow as an employer.

What you need

  • 10+ years of experience in DTC e-commerce
  • 2–3 years in a leadership role owning a P&L or channel
  • Strong analytical skills with the ability to build and maintain financial models
  • Experience managing performance marketing agencies
  • Ability to translate data into narrative and action
  • Strong cross-functional operational skills

Nice to have

  • Global DTC experience
  • Coffee enthusiasm

What you get

  • Competitive compensation including employee equity plan
  • Generous paid time off plan
  • 401k with company contribution after 6 months
  • Medical/dental/vision insurance
  • Better Yourself Wellness credit & Better Your Community donation matching
  • Monthly Fitness Stipend

Worth weighing

  • Salary range is $260,000–$275,000 with final offer dependent on experience
  • Requires regular in-office presence
  • Fast-paced, resource-constrained environment may involve wearing many hats

Summarised from Fellow's posting. Read the full original.

Listed by Fellow on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.

More roles at Fellow

All 15 open roles at Fellow