Senior Product Marketing Manager
Cross River · Fort Lee, New Jersey, United States
Posted 20 days ago · $120,000.00 - $150,000.00
or apply directly on Cross River's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 20 days Cross River's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- Yes 98% of Cross River's roles list one
- Ghost-job risk at Cross River
- high 21 stale, 1 reposted of 41 open
- Hiring momentum
- 50 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Cross River's own greenhouse board since 2026-08-03. Full hiring picture for Cross River.
About this role
The Senior Product Marketing Manager at Cross River will play a crucial role in shaping the company's market presence by developing product positioning and messaging strategies for its financial technology solutions. This position involves crafting compelling narratives that simplify complex technical concepts for various audiences, leading go-to-market strategies for new products, and collaborating cross-functionally to ensure consistent messaging across all channels. The ideal candidate will be a strategic storyteller with a strong background in B2B marketing, particularly in technology-driven environments.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Cross River as an employer.
What you need
- 6+ years in B2B marketing, ideally within technology-led companies (fintech, SaaS, platform/infrastructure, crypto or financial services)
- Proven ability to develop and scale product narratives for complex technical products
- Demonstrated success building top and mid-funnel narratives that drive pipeline and brand differentiation
- Exceptional storytelling, synthesis, and written/verbal communication skills
- Strong executive presence, cross-functional influence, and comfort operating with ambiguity
- Experience operating in high-growth or inflection-point environments
Nice to have
- Experience in fintech, embedded finance, payments, BaaS, or lending, particularly with bank/fintech partnership models
- Familiarity with blockchain, digital assets, tokenization, stablecoins, or distributed ledger technology
- Experience in regulated or compliance-driven industries; understanding of bank-fintech dynamics is a strong plus
- Familiarity with Cross River's partner ecosystem or competitive landscape
Worth weighing
- Salary range is specified as $120,000.00 - $150,000.00
- Role involves significant cross-functional collaboration and requires comfort with ambiguity
- Focus on B2B storytelling at the intersection of fintech and technology may not appeal to all candidates
Summarised from Cross River's posting. Read the full original.
Listed by Cross River on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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