AVP, Go-to-Market & Commercialization, Fintech Banking
Cross River · Fort Lee, New Jersey, United States
Posted about 2 months ago · $150,000.00 - $170,000.00
or apply directly on Cross River's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 65 days Cross River's roles stay open a median of 83 days
- Reposted
- No
- Salary listed
- Yes 98% of Cross River's roles list one
- Ghost-job risk at Cross River
- high 39 stale, 1 reposted of 41 open
- Hiring momentum
- 50 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-25
Measured from postings appearing on and disappearing from Cross River's own greenhouse board since 2026-08-03. Full hiring picture for Cross River.
About this role
The AVP, Go-to-Market & Commercialization will be responsible for shaping and executing go-to-market strategies within Fintech Banking. This role involves conducting market analysis, developing commercialization plans for new products, and enabling sales teams with effective strategies and tools. The candidate will work cross-functionally with various teams to enhance market adoption and revenue growth.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Cross River as an employer.
What you need
- 8+ years of experience in go-to-market, strategy, commercialization, product strategy, fintech/payments or related roles, preferably within B2B financial services or technology
- Demonstrated experience developing and executing go-to-market or commercialization plans for complex products, capabilities or solutions
- Strong understanding of fintech, payments, banking or related financial-services ecosystems
- Demonstrated ability to synthesize complex market, customer and competitive information into clear strategic recommendations and executable plans
- Strong analytical and problem-solving skills, including experience developing business cases and evaluating market opportunities
- Experience partnering effectively across Product, Sales, Marketing and other functions
Worth weighing
- Salary range is specified as $150,000.00 - $170,000.00
- The role requires strong cross-functional collaboration in a fast-paced fintech environment
- No specific benefits or perks are mentioned in the posting
Summarised from Cross River's posting. Read the full original.
Listed by Cross River on their greenhouse job board, last confirmed open on 2026-10-25. PitchMeAI is not the employer.
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