or apply directly on Backbase's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 14 days Backbase's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- No 0% of Backbase's roles list one
- Ghost-job risk at Backbase
- high 27 stale, 2 reposted of 40 open
- Hiring momentum
- 71 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Backbase's own greenhouse board since 2026-08-03. Full hiring picture for Backbase.
About this role
The Vice President of Demand Generation at Backbase will lead the development and execution of a unified demand generation strategy aimed at targeting the Global 2000. This player-coach role involves managing a multidisciplinary team, overseeing integrated marketing campaigns, and optimizing budget allocation for maximum ROI. The position requires strong collaboration and project management skills to drive alignment across various stakeholders and ensure effective execution of marketing initiatives.
- benefits
- 1/5
- freshness
- 4/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 0/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Backbase as an employer.
What you need
- 10+ years of enterprise demand generation leadership
- Prior experience in B2B fintech
- Proven track record marketing high-ACV software solutions to Global 2000 executive buyers
- 3+ years managing localized marketing campaigns
- Strong collaboration skills in a multinational organization
- Strong project management skills
Worth weighing
- Role involves managing a large budget and requires strong project management skills
- Focus on data-driven outcomes and continuous optimization
- Emphasis on building relationships with external partners and agencies
- Requires a deep understanding of complex sales cycles and campaign localization
Summarised from Backbase's posting. Read the full original.
Listed by Backbase on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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