Senior Director, Content, Social, Creator Marketing
Babylist · United States
Posted 16 days ago · $212,712 to $283,694
or apply directly on Babylist's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 16 days Babylist's roles stay open a median of 45 days
- Reposted
- No
- Salary listed
- Yes 63% of Babylist's roles list one
- Ghost-job risk at Babylist
- high 29 stale, 5 reposted of 48 open
- Hiring momentum
- 60 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-09-17
Measured from postings appearing on and disappearing from Babylist's own greenhouse board since 2026-08-03. Full hiring picture for Babylist.
About this role
The Senior Director of Content, Social, and Creator Marketing at Babylist will lead the development and execution of content strategies aimed at engaging expectant and new parents. This role involves building and managing a team responsible for editorial, social media, influencer marketing, and podcasts, while also establishing a creator program from the ground up. The position requires a focus on community-driven content and the integration of various media formats to enhance brand awareness and customer acquisition.
- benefits
- 3/5
- freshness
- 4/5
- career value
- 5/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of Babylist as an employer.
What you need
- Experience building a creator or influencer program from scratch
- Strong understanding of social-native video and its nuances
- Ability to manage editorial and commercial content while maintaining editorial trust
- Experience leading a multi-format content team (written, video, audio, social)
- Proven track record of building content from the bottom of the funnel up
- Outcome-driven mindset with experience in establishing KPI frameworks
What you get
- Company-paid medical, dental, and vision insurance
- Retirement savings plan with company matching and flexible spending accounts
- Generous paid parental leave and PTO
- Winter Wonder Week: a paid week off for the entire company at the end of the year
- Remote work stipend to set up your office
- Perks for physical, mental, and emotional health, parenting, childcare, and financial planning
Worth weighing
- High level of responsibility with direct reporting to the CMO
- Role involves building programs that currently do not exist, which may require significant effort and time
- Position is remote-first, which may affect team dynamics and collaboration
- No specific mention of a traditional office environment or in-person collaboration beyond biannual meetings
Summarised from Babylist's posting. Read the full original.
Listed by Babylist on their greenhouse job board, last confirmed open on 2026-09-17. PitchMeAI is not the employer.
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