or apply directly on AG1's site. We never take the application ourselves.
Is this posting real?
- This role has been open
- 70 days AG1's roles stay open a median of 70 days
- Reposted
- No
- Salary listed
- Yes 38% of AG1's roles list one
- Ghost-job risk at AG1
- high 8 stale, 0 reposted of 8 open
- Hiring momentum
- 12 roles opened in the last 90 days ↑ up vs. the prior 90 days
- Last confirmed on the employer's board
- 2026-10-23
Measured from postings appearing on and disappearing from AG1's own greenhouse board since 2026-08-03. Full hiring picture for AG1.
About this role
The Director, Paid Social will lead the strategy and execution of paid social campaigns on Meta and TikTok for AG1, focusing on scaling acquisition efforts. This role involves collaborating with agencies to optimize campaign structures, managing media buyers, and ensuring a strong connection between performance data and creative production. The position requires a deep understanding of DTC and CPG dynamics to drive effective marketing strategies and achieve aggressive return targets.
- benefits
- 5/5
- freshness
- 1/5
- career value
- 4/5
- role clarity
- 5/5
- pay transparency
- 5/5
Scored from the posting itself — how clearly the role is described, how much it says about pay and benefits, and how recently it was listed. Not a judgement of AG1 as an employer.
What you need
- Proven track record of scaling paid social spend to multi-million dollar monthly budgets for a high-growth DTC e-commerce/subscription or CPG brand
- Deep technical mastery of Meta Ads Manager and TikTok Ads Manager
- Understanding of CPG unit economics, including subscriptions and repeat purchase behavior
- Experience managing and partnering with agencies, media buyers, data analysts, and creative teams
- 6–10+ years in performance/paid social marketing
Nice to have
- Experience navigating omnichannel expansion into retail
- Experience supporting new product line extensions
- Analytical mindset with a track record of deriving actionable insights from complex data sets
What you get
- Competitive compensation and performance-based incentive plans
- 100% remote working environment
- Strong company culture with values alignment
- Mission-driven approach to improving customers’ health and wellness
- High-growth, dynamic environment with opportunities for direct impact
- Paid holidays, company-wide reset and reflect days, and unlimited PTO
Worth weighing
- Base salary range is $150,000 - $180,000, which may vary based on skills and experience
- Role involves high accountability and fast-paced decision-making
- Focus on performance metrics may lead to pressure in achieving aggressive targets
Summarised from AG1's posting. Read the full original.
Listed by AG1 on their greenhouse job board, last confirmed open on 2026-10-23. PitchMeAI is not the employer.
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